Changes in health behaviors, health indicators and behavioral intentions via individualized feedback on blood pressure and cholesterol status in cross-cultural comparison

预防性健康行为的参与不仅取决于对客观健康风险的认识，而且主要受健康信念和特定健康认知的影响.该研究项目的主要问题涉及胆固醇和血压健康筛查后的个性化反馈对韩国成年人（年龄> 17岁）各种客观和主观健康指标的影响。在一个前后测试的现场实验中，将招募大约800名受试者，接受关于他们胆固醇和血压状况的个性化反馈，沿着一系列问卷。对照组（N = 400）将仅接受问卷调查。6个月后，将重新进行体检和问卷调查，以检查实际健康状况，信念和健康相关行为的变化。韩国的数据将进行深入分析，并与德国柏林风险评估和健康动机研究（BRAHMS）的相应数据集进行比较。分析将特别强调文化不变和文化依赖的影响。这项研究有望为更好地理解健康行为变化提供重要线索，特别是（1）血压和胆固醇筛查后适当健康行为的动机，以及（2）进一步发展理论模型和扩展现有的健康促进模型。

Engagement in preventive health behaviors is not merely determined bythe awareness of objective health risks but it is mainly influenced byhealth beliefs and specific health cognitions. The main issue of thisresearch project involves the effects that individualized feedback after health screenings for cholesterol and blood pressure has on various objective and subjective health indicators in South Korean adults (age > 17). In a pre-post-test field experiment with a no-treatment control group, about 800 subjects will be recruited to receive individualized feedback about their cholesterol and blood pressure status, along with a battery of questionnaires. A control group (N = 400) will be administered a questionnaire battery only. The physical examination and the questionnaires will be re-administered six months later to examine changes in actual health status, beliefs and health-relevant behaviors.The Korean data will be analyzed in-depth and compared with an available corresponding German dataset of the Berlin Risk Appraisal and Health Motivation Study (BRAHMS). The analyses will be done with particular emphasis on culture-invariant and culture-dependent effects. This research promises to yield important leads for a better understanding of health behavior change, particularly (1) the motivation for appropriate health behavior following a blood pressure and cholesterol screening, and (2) to further developments of theoretical models and the extension of existing ones for health promotion.