Consumer behavior analysis on the basis of local revitalization

基于本土振兴的消费者行为分析

• 批准号: 16330085
• 负责人: SUZUKI Katsunori
• 金额: $ 6.98万
• 依托单位: HOKUSEI GAKUIN UNIVERSITY
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (B)
• 财政年份: 2004
• 资助国家: 日本
• 起止时间: 2004 至 2006
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-16330085/
• 关键词: consumer behavior; the aged; GIS

Following is the summary of our study we conducted between 2004 and 2007.In 2004, we investigated basic allocations of retail institutions, organized digital data using GIS, reviewed our methodology, and surveyed related preceding researches.We chose the following areas for our study basing on the above-mentioned procedures:Atsubetsu-ku of Sapporo (Hokkaido), Ebetsu (Hokkaido), Hanno (Saitama) and Iruma (Saitama).In 2005, we investigated consumption behavior on the basis of 2006. We investigated a consumption behavior (a shopping place, shopping frequency, transportation) in 25 lines of products. In addition, we conducted investigations into the use of shopping districts and central town areas, he use of transportation and consciousness for regional activation.We distributed 7,367 questionnaires in total for the four areas, and we collected 40.5% of them, i.e., 2,982 responses.In 2006, we analyzed results of the consumption behavior investigation that we conducted in 2005.We performed analysis of consumers' trips using GIS (a geographical information system).Hence, we could perform the analysis that took account of geographical conditions, such as barriers and traffics.We also conducted some consideration from a point of regional plan studies such as the regional activation.We carried out some preparation for presentation for local residents, aiming to make our study useful for urban and regional planning and regional activation. We also conducted preparation for academic researchers.

2004年，我们对零售机构的基本配置进行了调查，利用地理信息系统对数字数据进行了组织，回顾了我们的研究方法，并对前人的相关研究进行了调查。基于上述程序，我们选择了以下地区进行研究：札幌市(北海道)、江北区(北海道)、汉野市(崎玉县)和伊马县(崎玉县)。2005年，我们在2006年的基础上调查了消费者的消费行为。我们调查了25种产品的消费行为(购物地点、购物频率、交通工具)。此外，我们还对购物区和中心城区的使用情况、交通使用情况和区域活动意识进行了调查。四个地区共发放问卷7367份，回收问卷2982份，占调查问卷总数的40.5%。2006年，我们对2005年进行的消费行为调查结果进行了分析。我们利用地理信息系统(GIS)对消费者的出行进行了分析，从而可以进行考虑地理条件的分析。我们还从区域行动等区域规划研究的角度进行了一些思考，为当地居民的演示做了一些准备，旨在使我们的研究对城市和区域规划和区域激活有所帮助。我们还为学术研究人员做了准备。