Consumer behavior analysis on the basis of local revitalization

以下是我们在2004年至2007年间进行的研究总结。2004年，我们调查了零售机构的基本配置，利用GIS整理了数字数据，回顾了我们的方法，并对前人的相关研究进行了回顾。根据上述程序，我们选择了以下地区进行研究：札幌（北海道）的Atsubetsu-ku， Ebetsu（北海道），Hanno（埼玉）和Iruma（埼玉）。2005年，我们在2006年的基础上对消费行为进行了调查。我们调查了25条线产品的消费行为（购物地点，购物频率，交通工具）。此外，我们还对购物区和中心城镇的使用情况、交通工具的使用情况和区域激活意识进行了调查。我们针对四个区域共发放问卷7367份，回收问卷40.5%，即2982份。2006年，我们对2005年的消费行为调查结果进行了分析。我们使用地理信息系统（GIS）对消费者的旅行进行了分析。因此，我们可以执行考虑地理条件的分析，例如障碍和交通。我们还从区域规划研究的角度进行了一些思考，如区域激活。我们为当地居民做了一些演讲准备，旨在使我们的研究对城市和区域规划和区域激活有所帮助。我们还为学术研究人员做了准备。

Following is the summary of our study we conducted between 2004 and 2007.In 2004, we investigated basic allocations of retail institutions, organized digital data using GIS, reviewed our methodology, and surveyed related preceding researches.We chose the following areas for our study basing on the above-mentioned procedures:Atsubetsu-ku of Sapporo (Hokkaido), Ebetsu (Hokkaido), Hanno (Saitama) and Iruma (Saitama).In 2005, we investigated consumption behavior on the basis of 2006. We investigated a consumption behavior (a shopping place, shopping frequency, transportation) in 25 lines of products. In addition, we conducted investigations into the use of shopping districts and central town areas, he use of transportation and consciousness for regional activation.We distributed 7,367 questionnaires in total for the four areas, and we collected 40.5% of them, i.e., 2,982 responses.In 2006, we analyzed results of the consumption behavior investigation that we conducted in 2005.We performed analysis of consumers' trips using GIS (a geographical information system).Hence, we could perform the analysis that took account of geographical conditions, such as barriers and traffics.We also conducted some consideration from a point of regional plan studies such as the regional activation.We carried out some preparation for presentation for local residents, aiming to make our study useful for urban and regional planning and regional activation. We also conducted preparation for academic researchers.