Consumer behavior analysis on the basis of local revitalization

2004年，我们调查了零售机构的基本配置，使用GIS整理了数字数据，回顾了我们的方法，并回顾了相关的前期研究。基于上述步骤，我们选择了以下地区进行研究：札幌的厚别区（北海道）、江别区（北海道）、羽野区（琦玉）和伊鲁马（琦玉）。2005年，我们在2006年的基础上调查了消费行为。我们调查了25种产品的消费行为（购物场所，购物频率，交通）。此外，我们还对购物区和中心城区的使用情况、交通工具的使用情况、区域激活意识等进行了调查。在这4个区域共发放了7,367份问卷，回收率为40.5%，即：2006年，我们分析了2005年进行的消费行为调查结果。我们使用GIS对消费者的出行进行了分析（地理信息系统）。因此，我们可以进行考虑到地理条件的分析，比如说障碍物、交通，我们也从区域规划研究的角度，比如说区域的活化，我们也做了一些考虑，我们做了一些准备，为当地居民提供展示，旨在使我们的研究对城市和区域规划以及区域活化有用。我们还为学术研究人员进行了准备。

Following is the summary of our study we conducted between 2004 and 2007.In 2004, we investigated basic allocations of retail institutions, organized digital data using GIS, reviewed our methodology, and surveyed related preceding researches.We chose the following areas for our study basing on the above-mentioned procedures:Atsubetsu-ku of Sapporo (Hokkaido), Ebetsu (Hokkaido), Hanno (Saitama) and Iruma (Saitama).In 2005, we investigated consumption behavior on the basis of 2006. We investigated a consumption behavior (a shopping place, shopping frequency, transportation) in 25 lines of products. In addition, we conducted investigations into the use of shopping districts and central town areas, he use of transportation and consciousness for regional activation.We distributed 7,367 questionnaires in total for the four areas, and we collected 40.5% of them, i.e., 2,982 responses.In 2006, we analyzed results of the consumption behavior investigation that we conducted in 2005.We performed analysis of consumers' trips using GIS (a geographical information system).Hence, we could perform the analysis that took account of geographical conditions, such as barriers and traffics.We also conducted some consideration from a point of regional plan studies such as the regional activation.We carried out some preparation for presentation for local residents, aiming to make our study useful for urban and regional planning and regional activation. We also conducted preparation for academic researchers.