Analysis of oral health information from television by deference of the broadcasting organization.

对1989 ~ 2002年在日本播出的国产三家主要口腔卫生器械生产企业共82个电视广告的健康信息内容进行了分析。当分类定义为不同的商品时，牙膏广告是最常见的（80.5%），其次是牙刷相关（37.8%）。按目标疾病分类，以牙周炎（59.8%）和龋齿（24.4%）最高。作为预防疾病的措施，牙菌斑控制（45.0%）和使用氟化物强化牙齿（15.0%）是龋齿最常见的措施。当提到牙周炎时，最常采取灭菌（55.1%）和菌斑对照（12.2%）。在目前的研究中，尽管专家们已经证明了氟化物在预防龋齿方面的重要性，但提供氟化物应用信息的情况却非常少。代表砖行业的制造商等企业应认识到通过电视提供的健康信息所产生的影响的大小，并考虑较理想的传播方式。制造商和公司应该认识到电视广告的影响，并考虑更合理的方法来提供更有用，正确的健康信息。

The content about health information was analyzed for the total 82 TV advertisements of the three main domestic dental hygiene instrument manufacturers telecasted between 1989 and 2002 in Japan. When classification was defined as different commodity, toothpaste advertisement was the most frequent ones (80.5%), followed by toothbrush related (37.8%). By the classification of target diseases, periodontitis (59.8%) and dental caries (24.4%) are highest. As measures against the disease, plaque controls (45.0%), and tooth strengthening by fluoride application (15.0%) are most observed for dental caries. Sterilization (55.1%) and plaque controls (12.2%) were taken most frequently when periodontitis is mentioned. In the present study, it turned out that the provision of the fluoride application information was extremely few although specialists have demonstrated the importance of fluoride in the prevention of dental caries. The enterprise such as manufacturers that represent the Brick sector should recognize the size of the influence that the health information offered through the television exerts, and consider the ideal way of a preferable dissemination. Manufacturer and companies should recognize the impact of TV advertisement and consider more reasonable method to provide more useful, correct health information.