Does ecotourism benefit local economy? Application of environmental valuation methods

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Many regions across the world introduce ecotourism to protect natural environment and vitalize local economy. Ecotourism is seen as a promising alternative tourism to mass tourism, which based on ever-increasing tourism demands. This research evaluates contribution of ecotourism to local economy using environmental valuation method. In addition, this research suggests an ideal way to provide eco-tours with high profit of suppliers and high tourists satisfaction considering heterogeneous preferences.