Empirical Study on Strategy and Competition in Two-sided Market

双边市场战略与竞争实证研究

• 批准号: 23730242
• 负责人: SUNADA Mitsuru
• 金额: $ 2.66万
• 依托单位: Osaka Prefecture University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Young Scientists (B)
• 财政年份: 2011
• 资助国家: 日本
• 起止时间: 2011 至 2013
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-23730242/
• 关键词: 雑誌; プラットフォームビジネス; 間接的ネットワーク効果

This study investigates whether the Japanese magazine market in which resale price maintenance is a common marketing practice, is competitive or cooperative, explicitly incorporating the two-sidedness of the market into the analytical framework. First, the estimated demand functions on the reader side and the advertiser side reveal that the indirect network effects from the advertiser side to the reader side and the effects from the reader side to the advertiser side are positive and crucial in the magazine choice behavior of readers and advertisers. In addition, we perform non-nested statistical tests to select the supply model which has the best fit to the data. The results show that the model of cooperation on reader side and competition on advertiser side has a better fit to the data than other alternative supply models.

本研究将市场的两面性明确地纳入分析框架，对维持转售价格的日本杂志市场是竞争还是合作进行了调查。首先，通过对读者和广告主的需求函数的估计，发现广告主对读者的间接网络效应和读者对广告主的间接网络效应对读者和广告主的杂志选择行为都是积极的，并且是决定性的。此外，我们执行非嵌套的统计检验，以选择最适合数据的供应模型。结果表明，读者方合作、广告主方竞争的供应模式比其他供应模式更符合数据。

项目成果

Competition in a Media Market : the Case of Magazines

媒体市场的竞争:以杂志为例

• 发表时间: 2013
• 作者: Goto;U.;中澤純治;倉田 洋;砂田充
• 通讯作者: 砂田充

Resale Price Maintenance and Competition in a Media Market : The Case of Magazines

媒体市场中的转售价格维持和竞争：杂志案例

• 发表时间: 2013
• 期刊: 生産性研究ディスカッションペーパー
• 作者: Ohashi;Hiroshi;and Mitsuru Sunada
• 通讯作者: and Mitsuru Sunada

An Empirical Investigation of the Toho-Subaru Antitrust Case: A Merger in the Japanese Movie Theater Market in the 1950s

东宝斯巴鲁反垄断案实证调查：20世纪50年代日本电影院市场的并购

• 发表时间: 2011
• 作者: Kjetil Bjorvatn;Nicola D. Coniglio;Hiroshi Kurata;砂田 充
• 通讯作者: 砂田 充

Competition among Movie Theaters: an Empirical Investigation of the Toho-Subaru Antitrust Case

电影院竞争：东邦斯巴鲁反垄断案的实证研究

• DOI: 10.1007/s10824-012-9164-8
• 发表时间: 2012
• 期刊: Journal of Cultural Economics
• 影响因子: 2.7
• 作者: 中澤純治;大崎優;Mitsuru Sunada
• 通讯作者: Mitsuru Sunada

Competition in a Media Market: the Case of Magazines

媒体市场的竞争：以杂志为例

• 发表时间: 2013
• 作者: 中澤純治;柴田浩喜;松本明;砂田 充
• 通讯作者: 砂田 充