The Role of Emotions in Marketing Cultured Meat
情感在人造肉营销中的作用
基本信息
- 批准号:DE220100100
- 负责人:
- 金额:$ 31.72万
- 依托单位:
- 依托单位国家:澳大利亚
- 项目类别:Discovery Early Career Researcher Award
- 财政年份:2022
- 资助国家:澳大利亚
- 起止时间:2022-03-15 至 2025-03-14
- 项目状态:未结题
- 来源:
- 关键词:
项目摘要
Traditional agriculture has a strong environmental impact. One solution to reduce this impact is cultured meat, which is meat created via a cell culture, rather than from a slaughtered animal. This project aims to examine the role of emotions in promoting consumer acceptance, which is the greatest barrier facing the commercialisation of cultured meat. The expected outcome is insight into factors influencing the acceptance of cultured meat, allowing development of effective marketing communication strategies. This should provide benefits including reduced environmental and ethical impact of conventional meat and improvement to Australian agribusiness. Similar strategies could also potentially be applied to other emerging food technologies.
传统农业对环境的影响很大。减少这种影响的一个解决方案是培养肉,这是通过细胞培养而不是屠宰动物产生的肉。该项目旨在研究情感在促进消费者接受方面的作用,这是养殖肉类商业化面临的最大障碍。预期的结果是深入了解影响养殖肉接受程度的因素,从而制定有效的营销传播策略。这将带来的好处包括减少传统肉类对环境和道德的影响,以及改善澳大利亚农业综合企业。类似的战略也可能适用于其他新兴的食品技术。
项目成果
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A/Prof Felix Septianto其他文献
A/Prof Felix Septianto的其他文献
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