Development of an online platform with new software incorporated that enables small businesses in B2B to test marketing ideas via peer feedback, providing objective experienced opinions, reducing marketing budget wastage

开发一个包含新软件的在线平台，使 B2B 中的小型企业能够通过同行反馈测试营销理念，提供客观的经验意见，减少营销预算浪费

• 批准号: 10013825
• 金额: $ 3.17万
• 依托单位: GROWTH ENABLED LIMITED
• 依托单位国家: 英国
• 项目类别: Responsive Strategy and Planning
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10013825
• 关键词: Development; online; platform; new; software

With a core project team of Roger Jackson (project lead), Krystyna Coyle (user feedback lead), Ben Head (digital marketing advisor) and a software engineer, Growth Enabled Ltd (Sensecheck) is a UK micro company that is revolutionising market research and marketing strategy for small B2B companies. As traditional tools for developing and assessing marketing strategy are unavailable to small companies due to budget and staffing constraints, wasted or inefficient marketing spend is common. By creating a membership community where businesses can receive feedback from peers, Sensecheck is filling a niche that has previously been unserved.

Growth Enabled Ltd（Sensecheck）是一家英国微型公司，其核心项目团队包括Roger杰克逊（项目负责人）、Kaduyna Coyle（用户反馈负责人）、Ben Head（数字营销顾问）和一名软件工程师。由于预算和人员限制，小公司无法使用传统的营销策略开发和评估工具，浪费或低效的营销支出很常见。通过创建一个会员社区，企业可以从同行那里获得反馈，Sensecheck正在填补一个以前没有服务的利基市场。