Innovative breast shapers for diverse breast form wearers- how might we utilise our revolutionary approach to breast form design to support the transgender community to access comfortable and affordable breast form products?
Innovative breast shapers for diverse breast form wearers- how might we utilise our revolutionary approach to breast form design to support the transgender community to access comfortable and affordable breast form products?
批准号:
10059952
负责人:
金额:
$6.33万
依托单位国家:
英国
项目类别:
Grant for R&D
财政年份:
2023
资助国家:
英国
项目状态:
已结题
起止时间:
2023 至 --
中文摘要
Boost以包容性、以人为本的健康和福祉设计而闻名。我们讨厌在设计上假设人们需要什么,或者他们的想法和感受。相反,我们希望与我们合作的社区共同设计,对于我们的第一批乳房塑形器,我们已经成功地做到了这一点,在我们的产品开发过程中,我们一直致力于将患有乳腺癌的女性包括在内。我们已经考虑了一段时间,我们轻盈、透气和舒适的乳房形式可能会引起跨性别群体的兴趣。的确,我们已经收到询盘,并做了一些销售。然而,我们不喜欢做假设。因此,我们设计了一个项目,帮助我们积极而有意义地参与跨性别群体的共同设计、发现和市场洞察活动。这笔资金将允许Boost第一次直接与跨性别乳房定型者接触,倾听他们的乳房定型需求。我们将开展产品发现活动,以确定Boost独特的塑形器概念可以量身定制、调整或重新构想的潜在方式,以满足跨性别客户的需求。我们将提供制造、测试和学习周期,重点关注塑形器产品本身以及用户体验、购买过程和信息,这些信息可能会用于支持变性乳房佩戴者使用我们的产品。通常,跨性别群体的胸型是为了表现现实主义而制作的,通常由聚氨酯薄膜中的重硅凝胶制成。它们是不可回收的,也不舒服,尤其是当你可能还在探索新的体型和身份的早期阶段。它们也很贵,而且对游泳和锻炼有限制。我们的目标是考虑我们是否对跨性别客户有设计和用户体验障碍,并交付一个克服这些障碍的项目,使我们的产品更容易被更广泛的人群使用。我们的专利产品告诉我们,我们可以重新想象乳房的样子。现在,我们想与更多不同的新社区的胸衣佩戴者合作,看看我们是否也可以用我们创新的胸衣设计来支持他们。
英文摘要
Boost has a reputation for inclusive, human-centred design for health and wellbeing. We hate making design assumptions about what people need, or what they think and feel. Instead, we wish to co-design with the communities we work with, and for our first breast shapers, we have done this successfully, working to include women who've had breast cancer all the way through our product development process. We have considered for some time that our light, airy and comfortable breast forms might be of interest within the transgender community. Indeed, we have had enquiries and made some sales. However, we don't like to make assumptions. So we have designed a project to help us actively and meaningfully engage in co-design, discovery and market insight activity with the transgender community. This funding will allow Boost to engage directly with transgender breastform wearers for the first time, listening to their breast shaper needs. We will undertake product discovery activities to identify potential ways that Boost's unique shaper concepts could be tailored, adapted or reimagined to suit the needs of transgender customers. We will deliver make, test and learn cycles which will focus on the shaper products themselves and the user-experience, purchasing journey and messaging that might be used to support trans breastform wearers to access our products. Usually, breastforms for the trans community are created to represent realism and are often made from heavy silicone gel in polyurethane film. They are not-recyclable or comfortable, particularly when you might be in the early stages of exploring new body shapes and identities. They are also expensive and would have limitations for swimming and exercise.We aim to consider whether we have design and user-experience barriers for trans customers and deliver a project that overcomes these, making our products more accessible to even wider groups of people. Our patented products have shown us that we can re-imagine what a breastform can be. Now we want to work with more diverse breastform wearers across new communities to see if we can also support them with our innovative take on breastform design.
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