Cle-VER-CANDY: Development of a range of Clean Label, Vitamin-Enhanced-Recipe Candies

“我们都知道，人体需要最低水平的维生素和矿物质才能有效地发挥作用，而这些维生素和矿物质中的大部分都存在于均衡的饮食中。在一个完美的世界里，我们都会在均衡的饮食中摄入这些食物，但我们知道很少有人能做到这一点。一个健康的人可以在阳光的作用下在皮肤中制造维生素D。天然食物显然含有天然形式的维生素，但在过去的100年里，科学逐渐找到了合成我们身体所需维生素的方法，通常是这些形式的维生素被添加到加工食品中。虽然乍一看，这些人造形式与天然形式相同（因为它们的化学结构相同），但人们越来越意识到，这些合成形式不能像天然化合物那样被人体吸收，因此它们的全部价值没有得到实现。自2013年以来，我们一直在生产我们的Cleverpops糖果。Cleverpops只含有五种成分（纯天然）。糖被异麦芽糖取代，它提供了一定程度的甜味，与我们的天然风味相结合，给了孩子和成年人都喜欢的味道，但没有糖的有害影响。Cleverpops含有维生素C（合成形式），但我们还想在我们的糖果中加入一些额外的维生素。然而，我们不想添加合成形式的维生素——我们想建立我们作为纯天然糖果产品供应商的声誉。Cle-VER-CANDY项目将开发一系列适合儿童和成人的美味、全天然、维生素强化硬糖果产品的配方。”

"We all know that the human body need minimum levels of vitamins and minerals to function effectively, and that most of these are present in the required levels in a balanced diet. In a perfect world, we would all consume these in a balanced diet, but we know that very few of us achieve this. A healthy individual can manufacture Vitamin D in their skin under the action of sunlight. Whole foods obviously contain vitamins in their natural forms but over the past 100 years, science has progressively found ways to synthesise the vitamins that our bodies need, and it is generally these forms that are added to processed foods. Whilst at first glance these artificial forms are identical to the natural forms (in that their chemical structures are the same) there is increasing awareness that these synthetic forms are not made available for absorption by the body in the same way as the natural compounds, and that therefore their full value is not being realised.We have been producing our Cleverpops confectionary since 2013\. Cleverpops contain only five ingredients (all natural). Sugar is replaced by Isomalt which provides a level of sweetness, that in combination with our natural flavours, gives them the taste that children and adults alike love, but without the harmful effects of sugar. Cleverpops contain Vitamin C (in synthetic form), but there are a number of additional vitamins that we would like to include in our candies. However, we don't want to add synthetic forms of the vitamins -- we want to build our reputation as a supplier of purely natural confectionery products.The Cle-VER-CANDY project will develop recipe formulations for a range of tasty, all natural, vitamin fortified hard confectionery products suitable children and adults alike."