Getting money directly into the hands of those who need it

将钱直接送到有需要的人手中

• 批准号: 64334
• 金额: $ 5.31万
• 依托单位: ESTHER WOMEN LIMITED
• 依托单位国家: 英国
• 项目类别: Responsive Strategy and Planning
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=64334
• 关键词: Getting; money; directly; into; hands

The rise in poverty due to the coronavirus have left a lot of people concerned about how they will put food on the table. The short term damage to the economy also puts into question the future stability of many jobs. We need a way to get money directly into the hands of those who need it. We believe that corporates have immense potential to help in this crisis situation.With ESTHER a corporate donor and their staff can donate money directly to someone within their own community. The recipient receives their donation on a pre-paid Mastercard that limits spend on things like alcohol, gambling, cash withdrawals, to ensure the donation is spent on something helpful. We identify and verify recipients through trusted charity partners.A corporate donor will receive regular updates through an impact dashboard, that will let them know the impact they are making on their community, including anonymised bios and updates on recipients, as well as key figures, such as number of engaged staff. This will help with staff engagement, and will be easily shareable.We will focus specifically on recipients who have visited food banks in the past month, as well as homeless people, who are particularly vulnerable given they no longer have people passing to give them donations in the street.Our key objectives are to raise £500,000 from corporates and distribute the funds amongst 500 UK families, topping up their card on a weekly basis, to provide them with enough money for their weekly food shop over the next 6 months. This will not only reduce food insecurity, domestic abuse and improve mental health and parenting for the recipients, but behavioural research shows that taking away the immediate concern of how to put food on the table, it takes recipients out of the crisis mindset and enables long term thinking. This will mean that recipients can refocus on getting back into work or even re-skilling.This is an extremely direct, effective and transparent way of donating, which also provides recipients with the dignity to buy what they really need, while providing donors the peace of mind that their donation will be spent on something helpful.

由于冠状病毒导致的贫困增加让很多人担心他们将如何把食物放在桌子上。对经济的短期损害也对许多工作的未来稳定性提出了质疑。我们需要一种方法将资金直接送到需要的人手中。我们相信企业在帮助应对这场危机方面具有巨大的潜力。通过企业捐助者ESTHER及其员工可以直接向自己社区内的某人捐款。接受者收到他们的捐款预付万事达卡，限制消费的东西，如酒精，赌博，现金提取，以确保捐款是花在有用的东西。我们通过值得信赖的慈善合作伙伴识别和验证受助人。企业捐助者将通过影响力仪表板定期接收更新，这将让他们知道他们对社区产生的影响，包括匿名个人资料和受助人的更新，以及关键人物，例如参与的员工人数。这将有助于员工的参与，并将很容易分享。我们将特别关注在过去一个月内访问过食品银行的受助人，以及无家可归的人，他们特别脆弱，因为他们不再有人在街上给他们捐款。我们的主要目标是从企业筹集50万英镑，并将资金分发给500个英国家庭，每周给他们的卡充值，为他们在接下来的6个月里每周的食品店提供足够的钱。这不仅可以减少粮食不安全、家庭虐待，改善受助人的心理健康和养育子女的能力，而且行为研究表明，消除对如何把食物摆上餐桌的直接关注，可以让受助人摆脱危机心态，进行长期思考。这将意味着受助人可以重新专注于重新投入工作甚至重新掌握技能，这是一种非常直接，有效和透明的捐赠方式，也为受助人提供了购买他们真正需要的东西的尊严，同时也为捐赠者提供了安心，他们的捐款将用于有用的东西。