Nigeria Creative Economy Catalyst

油价暴跌加剧了尼日利亚的经济衰退。1.8亿人口，60%的青年人口，高贫困率和35%的失业率，紧急干预是必要的。但创意产业是一个可行的非石油部门，可以导致尼日利亚经济的多样化。Stephen Budd音乐管理公司、Afrinolly创意中心和亨利商学院合作创建了尼日利亚创意产业催化剂。这个创新的平台整合了音乐产业的教育+孵化+加速+市场联系。其目标是在全球音乐市场增长和对尼日利亚音乐的巨大需求的综合影响下，在“创意村”内开发一个数字驱动的生态系统，利用音乐产业的整个价值链，对GDP做出可持续的贡献。我们与尼日利亚MTN合作，每年赞助100万美元的MTN“黄之星”音乐真人秀，每年为我们提供数千名音乐人才（在价值链中），包括来自城市和农村地理区域的人才，以社会包容和性别平衡为动力。[https://www.mtnonline.com/yellostar/][0].The尼日利亚创意产业促进会每年将2000名学员转变为成功的创意企业家，然后将他们与全球市场联系起来，最终在未来10年内创造高达5%的GDP。][0]: https://www.mtnonline.com/yellostar/

Nigeria's economic recession is worsened by oil prices slump. With 180m population, 60% youth demography, high poverty, and 35% unemployment rate, urgent interventions are necessary. But the creative industry is a viable non-oil sector that can lead to the diversification of Nigeria's economy.Stephen Budd Music Management, Afrinolly Creative Hub and Henley Business School partnered to create The Nigeria Creative Industry Catalyst. This innovative platform integrates EDUCATION+INCUBATION + ACCELERATION+MARKET-NEXUS in the music industry.The objective is to develop a digital-driven ecosystem that leverages the full value chain of the Music Industry, within a "Creative Village" to generate a sustainable contribution to GDP, driven by the combined effect of the global music market growth and huge demand for Nigerian music.Our partnership with MTN Nigeria for **annual $1m sponsored** MTN "Yello Star" Music Reality Show provides us access to thousands of music talents (in the value chain) per year, including those from both urban and rural geographic zones, driven by social-inclusion and gender-balance: [https://www.mtnonline.com/yellostar/][0].The Nigeria Creative Industry Catalyst will annually transform 2,000 trainees to successful creative entrepreneurs and thereafter connect them to global market nexus to eventually generate up to 5% of GDP over the next 10 years.[0]: https://www.mtnonline.com/yellostar/