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Nigeria Creative Economy Catalyst

尼日利亚创意经济催化剂

基本信息

批准号：
75125
负责人：
金额：
$ 7.63万
依托单位：
STEPHEN BUDD MUSIC LIMITED
依托单位国家：
英国
项目类别：
CR&D Bilateral
财政年份：
2020
资助国家：
英国
起止时间：
2020 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=75125
关键词：
Nigeria Creative Economy Catalyst

项目摘要

Nigeria's economic recession is worsened by oil prices slump. With 180m population, 60% youth demography, high poverty, and 35% unemployment rate, urgent interventions are necessary. But the creative industry is a viable non-oil sector that can lead to the diversification of Nigeria's economy.Stephen Budd Music Management, Afrinolly Creative Hub and Henley Business School partnered to create The Nigeria Creative Industry Catalyst. This innovative platform integrates EDUCATION+INCUBATION + ACCELERATION+MARKET-NEXUS in the music industry.The objective is to develop a digital-driven ecosystem that leverages the full value chain of the Music Industry, within a "Creative Village" to generate a sustainable contribution to GDP, driven by the combined effect of the global music market growth and huge demand for Nigerian music.Our partnership with MTN Nigeria for **annual $1m sponsored** MTN "Yello Star" Music Reality Show provides us access to thousands of music talents (in the value chain) per year, including those from both urban and rural geographic zones, driven by social-inclusion and gender-balance: [https://www.mtnonline.com/yellostar/][0].The Nigeria Creative Industry Catalyst will annually transform 2,000 trainees to successful creative entrepreneurs and thereafter connect them to global market nexus to eventually generate up to 5% of GDP over the next 10 years.[0]: https://www.mtnonline.com/yellostar/

尼日利亚的经济衰退因油价暴跌而恶化。中国有1.8亿人口，60%的人口是年轻人，贫困率高，失业率35%，迫切需要采取干预措施。但创意产业是一个可行的非石油部门，可以导致尼日利亚的经济多样化。斯蒂芬巴德音乐管理，Afrinolly创意中心和亨利商学院合作创建的尼日利亚创意产业催化剂。这个创新的平台整合了音乐产业的教育+孵化+加速+市场-NEXUS。目标是在“创意村”内开发一个数字驱动的生态系统，利用音乐产业的整个价值链，为GDP做出可持续的贡献，在全球音乐市场增长和对尼日利亚音乐的巨大需求的共同作用下，我们与MTN尼日利亚的合作伙伴关系每年为 ** 美元。由100万人赞助的 ** MTN“Yello星星”音乐真人秀每年为我们提供数千名音乐人才（在价值链中），包括来自城市和农村地区的音乐人才，由社会包容和性别平衡驱动：[https：//www.mtnonline.com/yellostar/][0]。尼日利亚创意产业催化剂每年将2，000名受训人员转变为成功的创意企业家，并将他们与全球市场联系起来，最终在未来10年内创造高达5%的GDP。[0]：https://www.mtnonline.com/yellostar/网站