Connecting Local Business and Charity to Sustain Local Commerce

连接当地企业和慈善机构以维持当地商业

• 批准号: 80020
• 金额: $ 12.64万
• 依托单位: GOOD.LOOP LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=80020
• 关键词: Connecting; Local; Business; Charity; Sustain

Small local businesses are important. They're rooted in the landscape where they grow, and they give back vitality, economic sustenance, and create a positive local identity. They are also the seed-beds for innovation and growth: global companies start as local ones. And right now, they're dying.Local shops and producers are losing out to big suppliers like Amazon. Their customers simply aren't coming by. Many shops can deliver, but when online, people don't think of them.Advertising is a solution to this. But cost-effective advertising is hard. Small companies (who can't afford marketing professionals) often struggle with advertising. Producing an ad now, and one that is sensitive to the mood, is tough. Good-Loop takes plain adverts and adds purpose through charity links. E.g. your ad can raise money for covid-19 related charities. This provides a straightforward way to produce tactful and appropriate commercial messaging in this crisis.Meanwhile, newspapers are seeing a surge in readers around coronavirus -- but a large drop in advertising revenue, as many advertisers avoid negative stories. Our approach could help solve that, and fund quality journalism on bad-topic news.ObjectivesMake a self-serve portal that allows a small business to create purpose-led adverts, targeted for their local customers, and then manage the ad campaign.Deploy this with small UK businesses, partnering with small-business networks.End objectives: Achieve a boost in revenue for: local businesses, for bad-news (but high-quality) journalism, and of course, for Good-Loop too.The project focuses on smart software tools to make video adverts.

当地的小企业很重要。他们扎根于他们生长的地方，他们给回活力，经济支持，并创造一个积极的地方身份。它们也是创新和增长的温床：全球公司从本地公司起步。而现在，他们正在消亡。当地商店和生产商正在输给亚马逊等大型供应商。他们的顾客根本不来。很多商店可以送货上门，但在网上，人们不会想到他们。广告是解决这个问题的一个办法。但成本效益的广告很难。小公司（他们请不起营销专业人员）经常在广告上挣扎。现在制作一个广告，一个对情绪敏感的广告，是很坚韧的。Good-Loop采用普通广告并通过慈善链接增加目的。例如，您的广告可以为covid-19相关慈善机构筹集资金。这提供了一种在这场危机中制作得体和适当的商业信息的直接方法。与此同时，报纸看到围绕冠状病毒的读者激增，但广告收入大幅下降，因为许多广告客户避免负面报道。我们的方法可以帮助解决这一问题，并为不良话题新闻的高质量新闻提供资金。目标制作一个自助式门户网站，允许小企业创建针对本地客户的有目的的广告，然后管理广告活动。与英国小企业合作，与小企业网络合作部署这一点。最终目标：实现收入的增长：本地企业，坏消息（但高质量）新闻，当然，也为好循环。该项目的重点是智能软件工具，使视频广告。