using Facebook to investigate local history: experience, value and policy implications in one town.

在Facebook上发帖的文化价值是什么？这项研究与脸书上一个颇受欢迎的名为“被遗忘的阿伯格文尼”的页面合作，该页面上有关于这个小镇的照片和纪念品。这一版的受欢迎程度与当地报纸的受欢迎程度、图书馆的使用情况和博物馆的参观情况形成了鲜明的对比。它试图了解我们如何评估邮寄的价值、邮寄的体验以及这些信息对当地报纸、图书馆和博物馆的用处。它将这个非常成功的网站的流量和展示与图书馆、博物馆和当地报纸的各种网站和Facebook页面进行了比较。它采访了Facebook网站的当地和国际用户的样本群体，并在采访博物馆、图书馆和报纸之前和之后进行了采访。它使用从网站上获取的硬数据来分析Facebook的数据。它审查了这些帖子，并试图了解谁发表帖子、何时张贴、如何张贴、他们张贴什么以及他们对张贴的感受和经验，使用各种方法，从有声日记到对张贴空间的现象学分析，再到关于价值和重点小组的问卷调查。它还涉及到文化生产的价值问题。为此，它使用了条件估值和代理价值等方法，这些方法专门为衡量非货币价值而设计。对于文化提供者来说，有必要将衡量非货币性的方法标准化是一个紧迫的问题。这项研究的结果与所有关注社交媒体的重要性和联合制作的作用的人直接相关，包括学者、当地社区和政策制定者

What is the cultural value of posting to Facebook? This study works with one popular Facebook page, called 'Forgotten Abergavenny', which features photos and memorabilia about the town. The popularity of this page contrasts markedly with the waning popularity of the local newspaper, the use of the library and visits to the museum. It seeks to understand how we might assess the value of posting, the experience of posting and the usefulness of this information to the town, including the local paper, library and museum. It compares the traffic and presentation of this very successful site with the various websites and Facebook pages of the library, the museum and the local newspaper. It interviews a sample group of local and international users of the Facebook site, as well as conducting before and after interviews with the museum, library and newspaper. It analyses the Facebook data using hard data taken from the site. It examines the postings and seeks to understand who posts, when and how they post, what they post and their feelings and experience about posting, using a variety of methods, from audio diaries to phenomenological analyses of the spaces of posting, to questionnaires on value and focus groups. It also engages with the question of the value to be attached to cultural production. To this end it uses methods like contingent valuation and proxy value; methods designed specifically to measure non-monetary value. The need to standardise a methodology in this area of measuring non-monetary is a pressing issue for cultural providers. The results of this research are of direct relevance to all those concerned with the significance of social media and the role of co-production, including academics, local communities and policy makers