BEHAVIORAL & PHYSICAL INDICES PREDICT CONDOM PREFERENCE

行为的

• 批准号: 3327670
• 负责人: SIDNEY WEINSTEIN
• 金额: $ 12.39万
• 依托单位: NEUROCOMMUNICATION RESEARCH LABS, INC.
• 依托单位国家: 美国
• 财政年份: 1989
• 资助国家: 美国
• 起止时间: 1989-09-01 至 1991-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/3327670
• 关键词: attitude; behavior prediction; consumer product; ergonomics; nondrug contraceptive; preference; psychophysics; thermoreception; touch

Prior research by the PI and key-personnel at NeuroCommunication Research Laboratories (NCRL), Danbury, CT, has shown that condombrands differ markedly in certain behavioral-physical, nonvisual characteristics. This disputes the claim that all condoms are the same. These behavioral-physical characteristics are likely to be related to the preference for particular condom-brands. The behavioral-physical characteristics include: 1. the degree to which pressure sensation is transmitted through condom-brands; 2. the degree to which two-point sensitivity is preserved although the test site is covered by a condom-brand; and 3. other physical tests, e.g., thermal transmission. The research will attempt to establish relationships between measurable indices and condom-brand preferences. To establish these relationships, behavioral-physical characteristics of 50 condom brands will be investigated in a cross-over study of 50 subjects. In a parallel investigation, an independent subjects design will be used to provide 20 replications of condom preference for each of the 50 brands. Multiple regressional techniques will be used to demonstrate the predictability of preference from the behavioralphysical indices, indicating which indices are most important. When predictability is demonstrated, condom-brands may be described by these behavioral-physical indices, thus allowing the consumer to differentiate a priori between condom-brands, and, therefore, to make knowledgeable choices without prior experience with the brand. By providing consumer-relevant information (i.e., indices that predict condom-brand preference), people at risk for contracting AIDS and spreading AIDS will be more likely to use some particular condom-brand.

PI和NeuroCommunication Research主要人员的先前研究 丹伯里，康涅狄格州，实验室（NCRL）已经表明，避孕套品牌不同， 在某些行为-身体，非视觉特征上明显。这 对所有避孕套都是一样的说法提出异议。这些行为-物理 特征可能与特定的偏好有关 避孕套品牌。行为-物理特征包括：1。的 压力感通过避孕套品牌传播的程度; 2. 两点灵敏度保持的程度，尽管测试 网站被安全套品牌覆盖;以及3.其他物理测试，例如， 热传递这项研究将试图建立关系 可测量的指数和安全套品牌偏好之间的关系。建立这些 50个安全套品牌的行为-物理特征将 在50名受试者的交叉研究中进行研究。以平行 调查，一个独立的主题设计将被用来提供20 50个品牌的避孕套偏好的复制。多 回归技术将被用来证明的可预测性 从行为物理指标的偏好，表明哪些指标 是最重要的当可预测性得到证明时，避孕套品牌可能 通过这些行为物理指标来描述，从而允许 消费者区分避孕套品牌之间的先验，因此， 在没有品牌经验的情况下做出明智的选择。通过 提供消费者相关信息（即，预测指数 避孕套品牌偏好），有感染艾滋病和传播艾滋病风险的人 艾滋病患者会更容易使用某些特定品牌的避孕套。