High Dynamic Range: A Step Change in Cinematography

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This proposal will use the making of the world's first ever short film shot in High Dynamic Range (HDR) to begin to assess general public interest in the superior visual images produced by novel HDR capture and display technologies and stimulate wide discussion on the major technological advance in film making that HDR may offer. In doing so, the project will provide valuable public engagement experience for the investigators. To achieve this, this three month project brings together internationally leading expertise in HDR imaging and a unique HDR video technology from the University of Warwick with an innovative professional film maker, Entanglement Productions and a new high-tech company specialising in HDR technology, goHDR, to engage with an extensive network of film clubs and their film loving membership.Together the partners will clearly show the revolution in cinematography that HDR technology will bring about to the general public and investigate with the public what the potential social and economic impact of this new technology is likely to be. Through this interaction the investigators will gain direct experience of engaging with the public, and in particular our target audience of film club members, during the course of the film's production and at a public panel discussion on completion of the project. The investigators will also learn key skills from our partner, Entanglement Productions, into just how to make a compelling documentary which clearly explains to the general public complicated research outcomes.We believe the high novelty of the HDR technology and world first nature of this undertaking should generate considerable interest in this project amongst the general public, and our target film loving audience in particular. Well publicised, this should allow major public engagement to occur through the planned engagement activies the partners will be conducting alongside the film making. Furthermore the public engagement skills gained by the partners in creating an HDR film, providing easy, seamless access to such a film to a wide international audience, and capturing and analysing evaluations of the project, will build capacity and capability amongst the partners to facilitate many similar future activities. Such a future variety of available compelling HDR footage will encourage a groundswell of users who wish to experience this new phenomenon, and who subsequently create a large demand for further HDR content. This should result in many additional applications (and markets) of HDR technology well beyond those proposed here.