Connected High Street

连接高街

• 批准号: EP/L02358X/1
• 负责人: Chris Speed
• 金额: $ 39.1万
• 依托单位: University of Edinburgh
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2014
• 资助国家: 英国
• 起止时间: 2014 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=EP%2FL02358X%2F1
• 关键词: Connected; Street

Linking data about the wide range of goods that are stored in the databases of high street shops offers positive outcomes for consumers, the wellbeing of salesperson as part of the UK's rapidly expanding service sector, health of the high street and the UK economy. Despite the tremendous connections that are made through shopping experiences on the internet, the high street remains locked in a 19th Century paradigm in which the cash register is the only interface between material goods, the customer and the stock inventory (database) (Carrier 1995). Shoppers work hard to make their own connections between disconnected shops, salespeople are reduced to scanning barcodes or fixing self-checkout machines, and data between all parties remains in silos. The vision of a 'frictionless shopping experience' (Brynjofsson and Smith 2000) that part an Internet of Things promise (http://www.youtube.com/watch?v=_xNhL39uD7I), in which technology can reduce the bottleneck of the cash register is far from being realised, instead shoppers have turned to 'showrooming' to make their lives easier (Campbell 2013).This timely project explores the potential for reconfiguring the traditional organisation of customer, salesperson, cash register, tangible things and database, allowing shops 'stacks' of both immaterial and material processes to share data that will improve social and economic conditions. That high streets are in trouble is documented by the Portas Review (2011), which describes the impact that internet shopping, out of town shopping centres and the economic downturn have had upon on these spaces of social, economic and environmental exchange (see Miller 1998). One ramification is decreased employment opportunities for local young people. This year the Grimsey Review (2013) offered a deeper 'digital' critique of the state of the High Street, embracing a Digitally Economic perspective "To strengthen the high street, we need to increase the number of mutual connections between the nodes or network participants (retail, services, local government, job centres and all others). The more mutual connections, the more adaptive the high street network becomes in response to changes in the success of individuals shops and services." (Grimsey 2013:17). Our project builds on research and innovation that NCR Consumer Experience (Cx) have initiated in response to the advent of ubiquitous computing in which every shopper carries a cash register in the form of a smart phone. Equipped with a suite of applications, shoppers are able to make purchases, compare prices, track goods, acquire vouchers and group together with friends or strangers to get better deals, all contributing to the consumers range of tactics to make the most from the high street. This project aims to use this sophisticated user knowledge to inform new models for interaction with physical artefacts and their connected data, to improve the high street experience and recover values and relationships that are core to shopping.The research partnership is completed through the investigators expertise and experience in handling the remaining vital component in the context of the connected high street: things. The extraordinary number of products available in a typical high street at any one time is a material manifestation of the big databases and shop inventories that are connected to each thing. Making visible the scale of the goods in the high street to the shopper, through patterns, correlations and recommendations is a critical step in developing a more connected high street. Through a better understanding of how this data can support the shopper and the salesperson to connect 'things that want to be together', new models of shopping will emerge and reinvigorate the role of things, people and architectures. This Internet of Things project is firmly located within a tenet that the re-thinking of things, data and people might unpack and ameliorate established practices.

将存储在商业街商店数据库中的各种商品的数据联系起来，为消费者、作为英国快速扩张的服务业一部分的销售人员的福祉、商业街的健康和英国经济提供了积极的结果。尽管通过互联网购物体验建立了巨大的联系，但商业街仍然被锁定在19世纪的模式中，在这种模式下，收银机是材料商品、客户和库存(数据库)之间的唯一接口(Carrier 1995)。购物者努力在互不相连的商店之间建立自己的联系，销售人员只能扫描条形码或修复自助结账机，各方之间的数据仍留在竖井中。“无摩擦购物体验”(Brynjofsson和Smith 2000)的愿景部分是物联网(http://www.youtube.com/watch?v=_xNhL39uD7I)，)的承诺，其中技术可以减少收银机的瓶颈，但远未实现，相反，购物者已转向“陈列室”以使他们的生活更轻松(Campbell 2013)。这个及时的项目探索了重新配置客户、销售人员、收银机、有形物品和数据库的传统组织的可能性，允许商店‘堆叠’非物质和物质过程的数据，以改善社会和经济条件。《波塔斯评论》(2011年)记录了商业街陷入困境，描述了网络购物、城外购物中心和经济衰退对这些社会、经济和环境交流空间的影响(见Miller 1998)。其中一个分支是当地年轻人的就业机会减少。今年的《格里姆西评论》(Grimsey Review)(2013)对商业街的现状提出了更深层次的‘数字’批评，采用了数字经济学的观点，“为了加强商业街，我们需要增加节点或网络参与者(零售、服务、地方政府、就业中心和所有其他)之间的相互联系的数量。相互联系越多，商业街网络就越能适应个人商店和服务成功程度的变化。”格里姆西2013：17)。我们的项目建立在NCR Consumer Experience(CX)为应对普适计算的到来而发起的研究和创新的基础上，在普适计算中，每个购物者都会携带智能手机形式的收银机。配备了一套应用程序，购物者能够进行购物，比较价格，跟踪商品，获得优惠券，并与朋友或陌生人一起获得更好的交易，所有这些都为消费者提供了从商业街获得最大利润的一系列策略。该项目旨在利用这种复杂的用户知识来为与实物及其关联数据交互的新模型提供信息，以改善商业街体验并恢复购物的核心价值和关系。研究合作伙伴关系是通过调查人员在处理互联商业街背景下剩余的重要组成部分：事物方面的专业知识和经验完成的。在一条典型的商业街上，任何时候都可以买到数量惊人的产品，这是与每一件东西相关的大型数据库和商店库存的具体表现。通过图案、关联和推荐让购物者看到商业街上商品的规模，这是发展更具连通性的商业街的关键一步。通过更好地理解这些数据如何支持购物者和销售人员将“想要在一起的东西”联系在一起，新的购物模式将会出现，并重振事物、人和建筑的作用。这个物联网项目坚定地定位于这样一个原则，即重新思考事物、数据和人可能会拆开和改进既定的做法。

项目成果

Getting Something for Nothing?: A User-Centric Perspective on Loyalty Card Schemes

• DOI: 10.1145/3025453.3026017
• 发表时间: 2017-05
• 期刊: Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems
• 作者: A. Hupfeld;Chris Speed

Exploring incentivisation in design

探索设计中的激励

• DOI: 10.1145/2639189.2654844
• 发表时间: 2014
• 作者: Speed C

The SelfReflector

自我反思者

• DOI: 10.1145/3173574.3173997
• 发表时间: 2018
• 作者: Wallace J

Prototyping Things: Reflecting on Unreported Objects of Design Research for IoT

原型设计：反思物联网设计研究中未报道的对象

• DOI: 10.1145/3461778.3462037
• 发表时间: 2021
• 作者: Taylor N

Towards Sustainable Internet of Things Objects Design Strategies for End-of-Life

迈向可持续物联网对象的报废设计策略

• 发表时间: 2022
• 作者: Thorp, J.