Creative Informatics: Data Driven Innovation for the Creative Industries

创意信息学是一种研发合作伙伴关系，将通过帮助爱丁堡挖掘利用数据为公共和商业客户塑造、开发和提供新产品和服务的巨大潜力，来发展爱丁堡的创意产业集群。在过去的十年里，新的数据驱动的产品和服务已经改变了人们参与文化体验，进行交易和相互联系的方式。我们的目标是通过解决关键的创新挑战，并通过发展公司的研发能力和数据素养，确保他们能够利用新技术开发新产品和服务，使该行业在竞争日益激烈的市场中取得成功。研发合作伙伴关系由爱丁堡大学主办，爱丁堡纳皮耶大学和两个关键的交付合作伙伴：Creative Edinburgh是一个拥有3800多名成员的网络，以及英国最大的技术孵化器CodeBase，也是欧洲增长最快的技术孵化器之一。创意信息学将受益于出色的基础设施，以支持交付，包括爱丁堡和东南苏格兰城市地区交易提供的，将专注于数据驱动的创新。我们将汇集文化合作伙伴，创意企业和企业家与设计，信息学，商业，法律和文化遗产领域的学术专长，以解决四个创新挑战：1.发展接触新受众和市场的渠道并与之互动2。发展新的经验模式3.释放档案和数据集的价值4.揭示创意产业的新商业模式这些挑战可以看到爱丁堡的Festival扩展在爱丁堡和海外提供的节日体验。项目的产出可能会产生新的家庭娱乐商业产品、新的应用程序、游戏、通过先体验购买产品和服务的新方式、广告公司为客户开发活动和体验的新方式，以及远程参与的在线体验。博物馆和画廊将能够挖掘其档案中的文本和图像，为中小企业的新产品线创造机会，同时沿着开发的工具也可以获得许可和出售。我们集群的合作伙伴将包括了解新交易技术（众筹，小额支付，加密货币）的创意团队。这将确保创意企业家能够开发出全新的产品和服务，同时了解机会和威胁，并确保社会利益得到保障。开发以数据驱动的内容改编和分发解决方案将为一系列创意产业子行业（包括设计、广告、游戏、出版、电影和电视制作公司、音乐/唱片公司和时装公司）开辟新的国际市场机会。我们将通过与合作伙伴共同设计的六项研发计划来支持集群的发展，以满足他们的需求。挑战项目，地平线项目和创意信息学实验室（CI实验室）将直接回应四个创新挑战。创意桥梁，一个专门的数据驱动的商业创新计划;居民企业家;和连接创新者将应对发展和留住人才，企业家和领导者的挑战，以推动爱丁堡创意产业集群的增长。爱丁堡的创意产业集群在一个以文化和创业精神而闻名的国际城市中拥有充满活力的创意和技术文化。Creative Informatics提供了缺失的“齿轮”，使创意企业家能够与世界领先的数据科学专业知识以及爱丁堡的科技和初创企业文化联系起来，并发挥其潜力，使英国成为创意数据驱动创新的国际中心。

Creative Informatics is an R&D partnership which will grow Edinburgh's creative industries cluster, by helping it to tap the huge potential of using data to shape, develop and deliver new products and services for public and business customers. Over the past ten years, new data-driven products and services have transformed the way people engage with cultural experiences, conduct transactions, and relate to each other. Our ambition is to enable the sector to succeed in an increasingly competitive market, by addressing key innovation challenges and by developing the R&D capacity and data literacy of companies to ensure they can capitalise on new technology to develop new products and services.The R&D Partnership is hosted by the University of Edinburgh, with Edinburgh Napier University and has two key delivery partners: Creative Edinburgh, a well-connected network of over 3800 members, and CodeBase, the largest technology incubator in the UK and one of the fastest growing in Europe. Creative Informatics will benefit from outstanding infrastructure to support delivery including that provided by the Edinburgh and South East Scotland City Region Deal which will focus on Data Driven Innovation.We will bring together cultural partners, creative businesses and entrepreneurs with academic expertise in the fields of design, informatics, business, law and cultural heritage, to address four Innovation Challenges:1. Developing access to and engagement with new audiences and markets2. Developing new modalities of experience3. Unlocking value in archives and data sets4. Revealing new business models for the creative industries These challenges could see Edinburgh's Festivals extending the festival experiences offered both in Edinburgh and overseas. Outputs from projects could lead to new commercial products for home entertainment, new apps, games, new ways to buy products and services by experiencing them first, new ways for advertising agencies to develop campaigns and experiences for clients, and online experiences for remote participation. Museums and Galleries will be able to mine text and images in their archives to create opportunities for new product lines for SMEs and the tools developed along the way can also be licensed and sold. Partnerships across our cluster will include creative teams who understand new transaction technologies (crowd-financing, micro-payments, cryptocurrencies). This will ensure creative entrepreneurs can develop radical new products and services, whilst understanding the opportunities and threats and ensuring that social interests are safeguarded. The development of data-driven solutions for adapting and distributing content will open up new international market opportunities for a range of creative industries sub-sectors including design, advertising, gaming, publishing, film and TV production companies, music/record companies, and fashion.We will support growth of the cluster through six R&D initiatives which have been co-designed with partners to meet their needs. Challenge Projects, Horizon Projects and Creative Informatics Labs (CI Labs) will respond directly to the four innovation challenges. Creative Bridge, a dedicated data-driven business innovation programme; Resident Entrepreneurs; and Connected Innovators will respond to the challenge of developing and retaining talent, entrepreneurs and leaders to fuel the growth of the creative industries cluster in Edinburgh. Edinburgh's creative industries cluster has a vibrant creative and technology culture in a city internationally renowned for both culture and entrepreneurship. Creative Informatics provides the missing 'cog' to allow creative entrepreneurs to connect with world-leading expertise in data science and Edinburgh's tech and start-up culture and fulfil its potential to make the UK an international centre for creative data-driven innovation.