The Impact of Online Spaces on Women's Electric Guitar Practice

这个为期两年的博士后项目将分析在线空间对女性电吉他练习的影响，并研究促使女性成为电吉他手的因素。研究表明，由于各种社会文化因素，妇女一直被禁止成为电吉他手。然而，这些研究在很大程度上早于互联网，并没有研究它在相关音乐实践中的作用。WEG的目标如下：1）生成关于女吉他手在线实践的新数据，关注不同的世代，以及相关平台的可供性; 2）生成关于这种参与的特定性别性质的新数据，包括积极和消极的;以及3）生成关于吉他和女吉他手不断变化的话语的新数据。这些目标将通过三个阶段的研究来实现。第一个将涉及在线吉他杂志的分析，以找到与妇女及其吉他实践相关的内容，并建立围绕他们的话语是什么。接下来，ER将利用网络图来探索和分析女性与电吉他练习相关的在线活动，例如观看教程，上课，购买设备，发布自我表演视频以及参与在线论坛。第三，ER将对来自不同年龄段和不同经验水平的女性电吉他手进行深入的定性访谈。WEG将产生新的知识，这些知识将引起各学科学者的兴趣，与吉他制造商的营销部门相关，旨在鼓励更多的女性对电吉他感兴趣，从而在消费者意识中发挥作用。WEG将提高ER的职业前景，使更发达的知识形象，方法专业知识，四个出版物，这将加强她的出版记录，并将促进相关的，以英国为基础的专业网络。

This two-year postdoctoral project will analyse the impact of online spaces on women's electric guitar practice and examine the factors that enable and motivate women to become electric guitarists. Studies have shown that women have been inhibited from becoming electric guitarists due to a variety of sociocultural factors. However, these studies largely pre-dated the Internet and did not examine its role in related musical practices. The objectives of WEG are as follows: 1) To generate new data on women guitarists' online practices, with attention to different generations, and affordances of relevant platforms; 2) To generate new data about the specifically gendered nature of that engagement, both positive and negative; and 3) To generate new data on the changing discourses about guitars and women guitarists. The objectives will be achieved through three phases of research. The first will involve analysis of online guitar magazines to locate content related to women and their guitar practices and to establish what the discourses around them are. Next, the ER will utilize netnography to explore and analyse women's online activities related to electric guitar practice, such as watching tutorials, taking lessons, buying equipment, posting self-performance videos, and engaging in online forums. Third, the ER will conduct in-depth qualitative interviews with women electric guitarists from a wide age range and with different levels of experience. WEG will generate new knowledge that will be of interest to scholars across disciplines, will be relevant to the marketing departments of guitar manufacturers, and aims to encourage more women to become interested in the electric guitar and therefore play a role in consumer awareness. WEG will enhance the ER's career prospects by enabling a more developed intellectual profile, methodological expertise, four publications that will strengthen her publication record, and will foster a relevant, UK-based professional network.