Can Twitter sentiment help us design better mass communication interventions for public health?A feasibility study focussing on skin cancer prevention

Twitter 情绪能否帮助我们为公共卫生设计更好的大众传播干预措施？专注于皮肤癌预防的可行性研究

• 批准号: MR/M026299/1
• 负责人: Frank Kee
• 金额: $ 18.82万
• 依托单位: Queen's University Belfast
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2015
• 资助国家: 英国
• 起止时间: 2015 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=MR%2FM026299%2F1
• 关键词: Twitter; sentiment; help; us; design

Research has shown that social networks affect the transmission of healthy and unhealthy behaviours and Social Media (SM) have been shown to transmit moods and feelings However, few studies have, by design, harnessed the power of social networks within bespoke public health "e-interventions".Whether such social media could be harnessed to support a successful public health intervention would depend on a range of practical and theoretical issues that have yet to be studied. The proposed study will address the following knowledge gaps to support the feasibility assessment of a Social Media-enabled intervention to promote "Care in the Sun", for the prevention of skin cancer, including: (i) would SM constitute an acceptable means for delivering such interventions in the population?; (ii) would people be willing to share across a SM platform like Twitter, personal issues (e.g. health behaviour/attitudes)?; (iii) what types of SM communication and health issues would attract the attention of the target population, e.g. would the use of certain types of visual images be acceptable/effective?; (iv) what behaviour change theories might plausibly underpin the intervention design. Twitter and Facebook are quite distinct SM platforms, the latter offering more potential to identify a user's characteristics and their expressed friendship networks. We will develop a SM-enabled mass communication campaign designed to change attitudes and behaviours of adults related to reducing harmful Ultra Violet light exposure. This will be delivered using Twitter and in tandem we will explore the potential of Facebook for similar purposes. The outcomes of this feasibility study will include: (i) changes in reported attitudes and behaviours related to UV exposure and skin cancer obtained from "before" and "after" population surveys; (ii) pre and post intervention usage of Twitter, social network architecture of Twitter messages, analyses of sentiments expressed within tweets towards the skin cancer prevention SM campaign and patterns of sentiment diffusion across the social network. The study will help us learn lessons for using social media like Twitter in future public health campaigns.

研究表明，社交网络影响健康和不健康行为的传播，社交媒体（SM）已被证明可以传递情绪和感受。在定制的公共卫生“电子干预”中利用社交网络的力量是否可以利用这种社交媒体来支持成功的公共卫生干预措施，将取决于一系列实际和理论问题还有待研究拟议的研究将解决以下知识差距，以支持社会媒体支持的干预措施的可行性评估，以促进“在阳光下护理”，预防皮肤癌，包括：（i）SM是否构成一个可接受的手段，为提供这种干预措施的人口？(ii)人们是否愿意在Twitter等SM平台上分享个人问题（例如健康行为/态度）？(iii)什么类型的SM通信和健康问题会吸引目标人群的注意，例如，使用某些类型的视觉图像是否可以接受/有效？(iv)什么样的行为改变理论可以合理地支持干预设计。Twitter和Facebook是截然不同的SM平台，后者提供了更多的潜力来识别用户的特征和他们表达的友谊网络。我们将开展一项SM支持的大众传播活动，旨在改变成年人对减少有害紫外线照射的态度和行为。这将通过Twitter来实现，同时我们将探索Facebook在类似用途上的潜力。这项可行性研究的结果将包括：㈠从人口调查“之前”和“之后“获得的与紫外线照射和皮肤癌有关的态度和行为的变化;（ii）干预前后Twitter的使用情况，Twitter信息的社交网络架构，对皮肤癌预防SM运动的推文中表达的情绪和社交媒体中情绪扩散模式的分析网络这项研究将帮助我们在未来的公共卫生活动中使用Twitter等社交媒体。

项目成果

Investigating the feasibility and acceptability of using Instagram to engage post-graduate students in a mass communication social media-based health intervention, #WeeStepsToHealth.

• DOI: 10.1186/s40814-022-01207-9
• 发表时间: 2022-12-12
• 期刊: PILOT AND FEASIBILITY STUDIES
• 影响因子: 1.7
• 作者: O'Kane, Niamh;McKinley, Michelle C. C.;Gough, Aisling;Hunter, Ruth F. F.
• 通讯作者: Hunter, Ruth F. F.

Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages.

• DOI: 10.2196/publichealth.6313
• 发表时间: 2017-03-23
• 期刊: JMIR public health and surveillance
• 影响因子: 8.5
• 作者: Gough A;Hunter RF;Ajao O;Jurek A;McKeown G;Hong J;Barrett E;Ferguson M;McElwee G;McCarthy M;Kee F
• 通讯作者: Kee F