NEC05921 Market assessment for data from a national soil moisture monitoring network

生态和水文学中心（CEH）正在建立第一个英国土壤湿度网络，宇宙射线英国土壤湿度观测系统（COSMOS-UK）。该网络提供了令人兴奋的新数据，显示了全国土壤湿度如何随着土壤类型、气候和植被的变化而变化，使用的是基于宇宙射线与土壤湿度相互作用的传感器。COSMOS-UK站点测量其他环境变量，包括温度、压力和风速。COSMOS网络提供的大规模综合土壤湿度测量是目前所有测量土壤湿度的方法（即点测量）中独一无二的，它将使基础科学，特别是与土壤湿度相关的气象可预测性，土壤温室气体排放的更好模型，以及提高我们对生态系统服务的理解发生一步变化。CEH希望进行一项市场评估，以确定市场对一系列部门提供土壤湿度信息产品的兴趣。市场评估将回答以下问题：1)哪些工业部门对土壤湿度数据感兴趣，他们的需求是什么（例如空间和时间分辨率，以及服务要求），以及有什么应用？2)这些数据的价值主张是什么？CEH将提供一名精通进行市场评估的外部顾问，提供关于COSMOS的背景资料和迄今所进行的工作。该顾问将利用CEH提供的资料对遥感部门的潜在机会进行二次研究。市场评估包括咨询市场专家，了解市场驱动因素、应用、价值主张和主要潜在客户/用户。顾问亦会协助由CEH举办的业界谘询工作坊，深入探讨这些问题。该项目的主要产出是：1)市场评估报告（第3个月）2)行业咨询研讨会和报告（第4个月）3)进一步行动和后续步骤的建议（第4个月）市场评估将为我们提供可能从COSMOS技术发展中受益的潜在市场的大致指示，并提供证据概况。这些信息将被用来确定一个潜在的后续项目，通过确定两个或三个需要更详细的观察和与行业接触的机会。通过这种更详细的方法收集的证据将用于确定后续资金的目标，并允许在后续资金的整个生命周期内与最终用户进行接触。

The Centre for Ecology and Hydrology (CEH) is establishing the first UK soil moisture network, COsmic-ray Soil Moisture Observing System UK (COSMOS-UK). The network delivers exciting new data showing how soil moisture varies across the country with soil type, climate and vegetation using a sensor based on the interaction of cosmic-rays with soil moisture. COSMOS-UK stations measure other environmental variables including temperature, pressure, and wind speed. The large-scale, integrated measure of soil moisture provided by the COSMOS network is unique to all current methods of measuring soil moisture (i.e., point measures), which will enable a step change in fundamental science, particularly, meteorological predictability associated with soil moisture, better models of greenhouse gas emissions from soils and improve our understanding of ecosystem services.CEH wishes to undertake a market assessment to determine market interest in the provision of soil moisture information products across a range of sectors. The market assessment will answer the following questions:1) Which industrial sectors have an interest in soil moisture data, what is their need (e.g. spatial and temporal resolution, and service requirement) and for what applications?2) What is the Value Proposition for such data?CEH will provide an external consultant proficient in undertaking market assessments with background information on COSMOS and the work undertaken to date. The consultant will undertake secondary research on potential opportunities in the remote sensing sector using the information provided by CEH. The market assessment will involve consultation with market experts to understand the market drivers, applications, value proposition and key potential customers / users. The consultant will also facilitate an Industry Consultation Workshop, organised by CEH, which will explore these questions in greater depth. The key outputs of the project are:1) Market assessment report (Month 3)2) Industry Consultation Workshop and report (Month 4)3) Recommendations for further action and next steps (Month 4)The market assessment will provide us with a broad indication of the possible markets available that might benefit from the development of the COSMOS technology, and provide a landscape of evidence. The information will be used to define a potential follow-on project by identifying two or three opportunities that will need a more detailed look and engagement with industry. Evidence gathered through this more detailed approach will be used to define the objectives for the follow-on funding, and allow engagement with end-users throughout the life of the follow-on funding.