Children with Learning Disabilities as Digital Audiences

有学习障碍的儿童作为数字受众

• 批准号: 1798353
• 金额: --
• 依托单位: University of Glasgow
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2016
• 资助国家: 英国
• 起止时间: 2016 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-1798353
• 关键词: Children; Learning; Disabilities; Digital; Audiences

The aim of the project is to explore the provision and design of digital media by the BBC for older children with learning disabilities. This exciting opportunity will require the researcher to divide his or her time between the University of Glasgow and the Children's Department within BBC Scotland (situated in the Pacific Quay in Glasgow). The student will have unique access to the Children's Department, working amongst BBC staff to capture a sense of the existing provision of digital content for children with learning disabilities and the ways in which BBC Scotland engage with this audience. The project will then continue through a small scale qualitative study that will capture how, why and when digital media is used, interpreted and enjoyed by members of this specific audience. The student will then return to the BBC with their research findings and work alongside colleagues to develop a 'pitch' for the design or redesign of digital content that will allow the BBC to respond directly to the needs and desires of their targeted audience.The specific question this project poses is how we might re-imagine content for differently-abled audiences that is appropriate to both their cognitive abilities and their personal/social needs and desires.

该项目的目的是探讨英国广播公司为有学习障碍的年龄较大的儿童提供和设计数字媒体。这个令人兴奋的机会将要求研究人员将他或她的时间分配在格拉斯哥大学和BBC苏格兰（位于格拉斯哥的太平洋码头）的儿童部之间。学生将有独特的访问儿童的部门，在BBC的工作人员之间工作，以捕捉现有的数字内容提供给有学习障碍的儿童的感觉，以及BBC苏格兰与这些观众接触的方式。然后，该项目将继续通过一个小规模的定性研究，将捕捉如何，为什么以及何时使用数字媒体，解释和享受这一特定的观众。然后，学生将带着他们的研究成果返回BBC，并与同事一起为数字内容的设计或重新设计制定“宣传”，使BBC能够直接响应目标受众的需求和愿望。该项目提出的具体问题是，我们如何为不同能力的观众重新构想适合他们的认知能力和个人/社会需求和欲望。