Lawfulness of processing: consent or another legal ground. What personal data is collected by organisations

现在，使用数字媒体消费和分发知识产权是很常见的。例如，Spotify在2018年1月拥有约7,000万付费客户(Statista，2018b)，Netflix自2011年第3季度以来拥有越来越多的全球订户，2018年第1季度全球订户约为1.25亿。(Statista，2018a)与纸质图书相比，电子书的使用也出现了类似的增长，计算机软件(包括游戏)从通过实体媒体分发转移到像Steam这样的电子分发平台。在这种数字媒体消费的背景下，知识产权持有者必须在如何保护他们的知识产权方面进行创新。特别是因为数字拷贝可以快速和容易地制作和分发，而不会降低质量。这导致了数字版权管理(DRM)的实施。虽然这些实现的实现方式各有不同，但它们都向消费者提供了许可证和媒体的副本以供使用。

The use of digital media for the consumption and distribution of Intellectual Property is now common placed. For example Spotify in January 2018 had some 70 million paying customers, (Statista, 2018b) and Netflix had had increasing worldwide subscribers since Q3 2011, with some 125 million worldwide subscribers in Q1 2018. (Statista, 2018a) There has been similar increases in the use of electronic books compared to printed books, and the move of computer software (including games) from being distributed via physical media to electronic distribution platforms such as Steam.With this backdrop of digital media consumption, Intellectual Property Rights (IPR) holders have had to innovate in how they protect their Intellectual Property. Particularly as digital copies can be made and distributed quickly and easily with no quality degradation. This has led to the introduction of Digital Rights Management (DRM) implementation. While there are variations with how these implementations are achieved they, all give a consumer a licence and a copy of the media to use.