Quality of Interlingual Subtitling in the Streaming Era: Social, Process and Product Quality in Netflix

流媒体时代的语际字幕质量：Netflix 的社交、流程和产品质量

• 批准号: 2301367
• 金额: --
• 依托单位: University of Roehampton
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2019
• 资助国家: 英国
• 起止时间: 2019 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2301367
• 关键词: Quality; Interlingual; Subtitling; Streaming; Era

This research projects aims to increase our understanding of how subtitles are made, of their quality, andhow they are perceived by the audience. To achieve these objectives, I will investigate quality of subtitling atNetflix, looking at three dimensions: the working conditions of the subtitlers, the workflows, and the finalproduct. I will then explore the viewing experience of the audience when mediated by subtitles.The research will have two main outputs: the first is a model of subtitling quality assessment that can beapplied in professional contexts, which today still lack a unified approach. The second is an updated andmore inclusive set of recommendations aimed at trainee subtitlers, practitioners, and subtitling companies,twenty years after the publication of The Code of Good Subtitling Practice (Ivarsson and Carroll 1998).Subtitling allows global audiences to have an immersive and exciting viewing experience. They are underthe spotlight in the age of on-demand global content, as they are the key to international distribution. Yetthe industry has not adopted a widely accepted code of practice, and neither academia nor practitionershave found an agreement on exactly what good subtitles should be like.Therefore, to achieve standardisation, we first need to take stock of current norms and guidelines, toassess whether they actually compile best practices considering the perspectives of all stakeholders. Wealso need to determine if such norms and guidelines are actually implemented by subtitlers, and if theend-users are happy with the subtitled content they are consuming.5 / 14Linda LapiniTS2\100285It is hoped that this project will help harmonise interlingual subtitling standards and promote a moreholisitc concept of quality, that includes the people beyond the text: the practitioners who participate in thevarious levels of production of the subtitles and the audience.

这个研究项目的目的是增加我们对字幕是如何制作的，它们的质量，以及它们如何被观众感知的理解。为了实现这些目标，我将从三个方面调查netflix的字幕质量：字幕师的工作条件、工作流程和最终产品。然后，我将探讨观众在字幕的介导下的观看体验。这项研究将有两个主要成果：第一个是可以应用于专业背景的字幕质量评估模型，目前仍然缺乏统一的方法。第二部分是在《优秀字幕实践准则》出版二十年后，针对实习字幕师、从业人员和字幕公司的一套更新的、更具包容性的建议。字幕可以让全球观众获得身临其境、激动人心的观看体验。在全球内容点播时代，它们是国际发行的关键，因此备受关注。然而，这个行业并没有采用一个被广泛接受的行为准则，学术界和从业者都没有就好的字幕应该是什么样子达成一致。因此，为了实现标准化，我们首先需要对当前的规范和指导方针进行评估，以评估它们是否真的从所有利益相关者的角度出发，汇编了最佳实践。我们还需要确定这些规范和指导方针是否被字幕提供商实际执行，以及最终用户是否对他们正在消费的字幕内容感到满意。[14] linda LapiniTS2\100285希望这一项目将有助于协调语际字幕的标准，并促进一种更全面的质量概念，包括文本之外的人：参与不同层次字幕制作的从业者和观众。