Project 2: Maximizing Retailers' Responsiveness to FDA Regulatory Autho p209-264

20多年来，烟草行业用于广告和促销的大部分支出一直集中在 零售环境(FTC 2012 a，b，)。在易受伤害的社区尤其如此 成为烟草行业的目标。要纠正这种差距，我们需要了解零售环境 在弱势人群中；自2009年颁布《家庭防烟和烟草法》以来 《控制法》赋予食品和药物管理局(FDA)监管权。因为这个原因， 项目2的具体目标是：1)检查儿童的知识、态度、信念和行为 脆弱社区中的独立零售商关于遵守FDA的情况；2)检查操作非 传统方式(社交媒体网站、在线视频、短信、博客、智能手机应用程序、无线 通讯、Facebook、Twitter、使用手机(iPhone、黑莓)和其他移动渠道； 以及传统广播媒体与语音和书面交流以及互联网的融合) FDA可以用来与零售商和弱势社区的公众进行沟通 非洲裔美国人(AA)、西班牙裔/拉丁裔(H/L)、韩国人(K)和美国印第安人(Al)；以及3)检查 影响关键社区告密者将FDA视为可靠来源的公众认知的因素 这些社区的烟草产品信息。以社会生态模型(SEM)为背景， 以社区为基础的参与原则，并吸引社区非职业卫生保健工作者和 在Promotores de salud(健康促进者)的研究中，我们将重点放在零售业 环境和弱势少数民族社区主要社区领袖的意见 这项研究。我们将从均衡委员会的名单中随机选择我们的样本，其中包括 加州38,000家拥有烟草销售许可证的零售商，基于脆弱地区的人口普查 大洛杉矶地区及更远地区的社区。我们的主要意见领袖样本将被抽取 来自构成控烟联盟和组织一部分的社区利益相关者名单 与加州的这些弱势群体一起工作。我们将进行16个焦点小组(N=192)，一个零售商 调查(N=600)(200H/L，200AA，100K，100Al)，存储观测(200)，以及地理信息系统/环境扫描 响应目标并确定脆弱社区的零售密度。我们将分析数据，定期写入 报告、科学出版物的手稿，并与FDA、其他TCORS和利益相关者共享数据。 相关性(请参阅说明)： 项目2涉及FDA的优先事项5(交流)和7(政策)以及以下问题：1)什么是 零售商和主要舆论领袖对烟草产品和FDA烟草的知识、态度和信念 产品监管机构，以及遵守法规的障碍？1)什么是最有效的 与零售商就FDA的监管机构进行沟通的信息和非传统模式？3) 作为烟草信息的可靠来源，FDA对弱势群体的看法是什么；以及最佳 沟通方式？调查结果将对FDA最大限度地遵守法规具有关键意义。

For over 20 years most tobacco industry expenditures for advertising and promotions have been focused on the retail environment (FTC 2012 a, b,). This has been especially true in vulnerable communities heavily targeted by the tobacco industry. To correct this disparity, we need to understand the retail environment among vulnerable populafions; since the enactment in 2009 of the Family Smoking Prevenfion and Tobacco Control Act (The Act) giving the Food and Drug Administration's (FDA) regulatory authority. For this reason, the specific aims of Project 2 are: 1) to examine knowledge, attitudes, beliefs and behaviors of small independent retailers in vulnerable communities regarding compliance with FDA; 2) to examine opfimal non- tradifional ways (social media sites, online videos, text messaging, blogs, smartphone applicafions, wireless communicafion, Facebook, Twitter, use of cell phones (iPhones, Blackberry), and other mobile channels; and the confluence of traditional broadcast media, with voice and written communication and the Internet) that FDA can use to communicate with retailers and the public in vulnerable communities of predominantly African Americans (AA), Hispanic/Latinos (H/L), Koreans (K); and American Indians (Al); and 3) to examine factors that influence key community informant's public perception of the FDA as a credible source of tobacco product informafion in these communities. Using the Socio-ecological Model (SEM) as a backdrop, community based participatory principles, and engaging community lay health care workers and a cadre of promotores de salud (health promoters) in the conduct of the research, we will focus on the retail environment and on opinions from key community leaders in vulnerable minority communifies engaged in this study. We will randomly select our sample from listings of the Board of Equalization, which contains 38,000 retailers in California with a license to sell tobacco, and based on Census tracts in vulnerable neighborhoods in the Greater Los Angeles area and beyond. Our key opinion leaders sample will be drawn from listings of community stakeholders that form part of tobacco control coalitions and organizations working with these vulnerable populafions in California. We will conduct 16 focus groups (N=192), a retailer survey (N=600) (200 H/L, 200 AA, 100 K, 100 Al), store observafions (200), and GIS/Environmental scans to respond to aims and determine retail density in vulnerable communities. We will analyze data, write periodic reports, manuscripts for scientific publications and share data with FDA, other TCORSs, and stakeholders. RELEVANCE (See instmctions): Project 2 addresses FDA priorities 5 (Communicafions) and 7 (Policy) and the following quesfions: 1) What are the knowledge, attitudes and beliefs of retailers and key opinion leaders about tobacco products and FDA tobacco product regulatory authority, and barriers to compliance with regulations? 1) What are the most effective messages and non-tradifional modes of communicating with retailers regarding FDA's regulatory authority? 3) What are vulnerable community percepfions of the FDA as a credible source of tobacco information; and optimal modes of communicafing? Findings will be crifical for the FDA to maximize compliance with regulations.