Maximizing state & local policies to restrict tobacco marketing at point of sale

描述(由申请人提供)：销售点(POS)是烟草公司花费其营销预算的绝大多数并享有最大自由的地方，不受监管。各州和社区的监管努力包括限制烟草零售商的数量、地点和集中度(密度)的许可证和分区法，以及减少折扣烟草产品供应的最低价格法。国家和地方机构也越来越注重消除在销售量和烟草零售商密度方面的种族和社会经济差异。2009年6月签署成为法律的《家庭吸烟预防和烟草控制法案》(FSPTCA)将极大地改变烟草零售环境，因为它赋予各州和社区新的权力来规范POS烟草营销的时间、地点和方式。这项拟议研究的广泛目标是对美国食品和药物管理局和各州如何实施新法规、对零售环境的影响以及烟草公司的反应建立及时和关键的全国性监督。其具体目标是在具有代表性的美国零售商样本中检查烟草营销和包装价格的变化，进行实施研究，以指导寻求更有效地监管POS烟草营销的州和社区，在具有代表性的美国县中衡量烟草零售商密度和构成的年度变化，并在全国范围内传播有关POS营销和烟草零售商密度的信息。这将使用最先进的监测和生态评估方法来选择2,000家零售商的纵向样本，并在三个时间点对烟草营销和价格进行店内审计。POS政策及其执行情况将通过在相同的三个时间点对每个州的烟草控制计划领导人进行的全国调查来获得。还将进行关于POS限制的六个案例研究和四个法律研究项目。已建立的监测机制和研究结果的传播将成为国家、州和地方努力减少烟草使用造成的公共健康损失的重要资源。

DESCRIPTION (provided by applicant): The point of sale (POS) is where tobacco companies spend the vast majority of their marketing budget and have enjoyed the greatest freedom from regulation. Regulatory efforts by states and communities have included licensing and zoning laws to limit the number, location and concentration (density) of tobacco retailers, and minimum price laws to reduce the supply of discount tobacco products. State and local agencies are also increasingly focused on eliminating racial and socioeconomic disparities in the amount of marketing and the density of tobacco retailers. Signed into law in June, 2009, the Family Smoking Prevention and Tobacco Control Act (FSPTCA) will change dramatically the tobacco retail environment because it grants states and communities new power to regulate the time, place, and manner of POS tobacco marketing. The broad goal of the proposed research is to establish timely and crucial national surveillance of how the U.S. Food and Drug Administration and states implement new regulations, the impact on the retail environment, and the response of tobacco companies. The specific aims are to examine changes in tobacco marketing and pack prices in a representative sample of U.S. retailers, conduct implementation research that will guide states and communities seeking to more effectively regulate POS tobacco marketing, measure annual change in the density and composition of tobacco retailers in a representative sample of U.S. counties, and disseminate information on POS marketing and tobacco retailer density nationwide. This will be accomplished using state-of-the-art surveillance and ecological assessment methods to select a longitudinal sample of 2,000 retailers and conduct in-store audits of tobacco marketing and price at three time points. POS policies and their implementation will be accessed via a national survey of tobacco control program leaders in every state, conducted at the same three time points. Six case studies and four legal research projects regarding POS restrictions will also be conducted. The established surveillance mechanism and the dissemination of study results will serve as important resources for national, state, and local efforts to reduce the public health toll attributable to tobacco use.