Maximizing state & local policies to restrict tobacco marketing at point of sale

描述（由申请人提供）：销售点（POS）是烟草公司花费绝大部分营销预算的地方，并且享有最大的监管自由。各州和社区的监管努力包括许可和分区法，以限制烟草零售商的数量、地点和集中（密度），以及最低价格法，以减少折扣烟草制品的供应。州和地方机构也越来越注重消除营销数量和烟草零售商密度方面的种族和社会经济差异。2009年6月签署成为法律的《家庭吸烟预防和烟草控制法案》（FSPTCA）将极大地改变烟草零售环境，因为它赋予各州和社区新的权力来规范POS烟草营销的时间、地点和方式。拟议研究的广泛目标是建立及时和关键的国家监督，以监督美国食品和药物管理局和各州如何实施新法规，对零售环境的影响以及烟草公司的反应。具体目的是研究美国零售商代表性样本中烟草营销和包装价格的变化，开展实施研究，指导各州和社区寻求更有效地监管POS烟草营销，测量美国县代表性样本中烟草零售商密度和组成的年度变化，并在全国范围内传播POS营销和烟草零售商密度的信息。这将使用最先进的监测和生态评估方法来完成，以选择2000家零售商的纵向样本，并在三个时间点对烟草营销和价格进行店内审计。POS政策及其实施情况将通过在相同的三个时间点对每个州的烟草控制规划领导人进行全国调查来了解。还将进行有关POS限制的6个案例研究和4个法律研究项目。已建立的监测机制和研究结果的传播将成为国家、州和地方努力减少烟草使用造成的公共健康损失的重要资源。

DESCRIPTION (provided by applicant): The point of sale (POS) is where tobacco companies spend the vast majority of their marketing budget and have enjoyed the greatest freedom from regulation. Regulatory efforts by states and communities have included licensing and zoning laws to limit the number, location and concentration (density) of tobacco retailers, and minimum price laws to reduce the supply of discount tobacco products. State and local agencies are also increasingly focused on eliminating racial and socioeconomic disparities in the amount of marketing and the density of tobacco retailers. Signed into law in June, 2009, the Family Smoking Prevention and Tobacco Control Act (FSPTCA) will change dramatically the tobacco retail environment because it grants states and communities new power to regulate the time, place, and manner of POS tobacco marketing. The broad goal of the proposed research is to establish timely and crucial national surveillance of how the U.S. Food and Drug Administration and states implement new regulations, the impact on the retail environment, and the response of tobacco companies. The specific aims are to examine changes in tobacco marketing and pack prices in a representative sample of U.S. retailers, conduct implementation research that will guide states and communities seeking to more effectively regulate POS tobacco marketing, measure annual change in the density and composition of tobacco retailers in a representative sample of U.S. counties, and disseminate information on POS marketing and tobacco retailer density nationwide. This will be accomplished using state-of-the-art surveillance and ecological assessment methods to select a longitudinal sample of 2,000 retailers and conduct in-store audits of tobacco marketing and price at three time points. POS policies and their implementation will be accessed via a national survey of tobacco control program leaders in every state, conducted at the same three time points. Six case studies and four legal research projects regarding POS restrictions will also be conducted. The established surveillance mechanism and the dissemination of study results will serve as important resources for national, state, and local efforts to reduce the public health toll attributable to tobacco use.