Project 2: Testing Tobacco Ad Restrictions and Counterads in a 3D Virtu p202-235

项目 2：在 3D Virtu 中测试烟草广告限制和对抗措施 p202-235

• 批准号: 9326968
• 负责人: MICHAEL PAUL ERIKSEN
• 金额: $ 42.12万
• 依托单位: GEORGIA STATE UNIVERSITY
• 依托单位国家: 美国
• 资助国家: 美国
• 起止时间: 至 2020-02-29
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/9326968
• 关键词: Adult; Advertising; Affect; Attention; Cigarette; Data; Decision Making; Development; Dimensions; Electronic cigarette; Eligibility Determination; Environment; Exposure to; Eye; Family Smoking Prevention and Tobacco Control Act; Grant; Health; Internet; Label; Local Government; Marketing; Movement; Outcome; Outcome Study; Participant; Policies; Price; Randomized; Recruitment Activity; Research; Sales; Sampling; Schools; Science; Series; Smoke; Smoker; Smoking; State Government; Surveys; Testing; Text; Time; Tobacco; Tobacco Industry; United States; Youth; aged; authority; cigarette advertising; design; discount; experimental study; never smoker; news; nicotine replacement; p53-binding protein 1; tobacco advertising; virtual

Studies show that exposure to point-of-sale (POS) cigarette advertising and promotions is associated with youth smoking experimentation and progression to regular smoking and unplanned tobacco purchases and urges to smoke among adult smokers. The 2009 Family Smoking Prevention and Tobacco Control Act gives states and local governments the authority to regulate the time, place, and manner of cigarette advertising. The proposed research builds on our previously developed virtual convenience store (Tobacco iShoppe) for comparing policy options to curb and counter the influence of POS cigarette advertising and pack displays. In Years 1 and 2 of the grant, we will conduct a series of qualitative and quantitative studies to develop, pilot test, and optimize the virtual store conditions. In Year 3, we will conduct a randomized controlled experiment to test the virtual store conditions in which POS tobacco ads, displays, and health warnings are modified and compared to a status quo condition. A national sample of youth (current smokers and susceptible never smokers) and adults (current smokers and recent quitters) will be recruited from a national online panel and randomized to one of five virtual store conditions. The test conditions are as follows: T1 (Ad and Display Ban), T2 (Graphic Health Warnings), T3 (Text-Only Tombstone Advertising), and T4 (Ban on Tobacco Price Promotions). Each participant will be given up to 10 minutes to complete a shopping task of selecting four items to purchase in the Tobacco iShoppe. We will capture data on participants' activity in the store, including the selection of tobacco products. Participants then will complete an online survey to assess urge to smoke (adults only) and other variables. The key study outcomes are cigarette purchase attempts in the virtual store for youth and adults and the urge to smoke for adults. In Year 4, we will conduct a randomized controlled experiment to test the virtual store conditions in which nicotine replacement therapy (NRT) and e cigarettes are prominently displayed at the POS, crossed with the display ban condition, and compared to a status quo condition. RELEVANCE (See instructions): The proposed research will provide policy-relevant data on the potential impact of restricting and countering tobacco ads at the POS on youth and adult smoking outcomes. The findings can help guide the development of state and local policies aimed at regulating the time, place, and manner of cigarette advertising so as to reduce youth and adult smoking.

研究表明，接触点的销售（POS）香烟广告和促销活动与 青少年吸烟实验和发展到经常吸烟和计划外的烟草购买， 成年吸烟者的吸烟欲望。2009年《家庭吸烟预防和烟草控制法》规定， 州和地方政府有权规定香烟广告的时间、地点和方式。 拟议的研究建立在我们以前开发的虚拟便利店（烟草iShoppe）的基础上， 比较政策选择，以遏制和应对POS香烟广告和包装展示的影响。 在拨款的第一年和第二年，我们将进行一系列定性和定量研究， 测试和优化虚拟商店条件。在第三年，我们将进行随机对照实验， 测试虚拟商店的条件，其中POS烟草广告，显示和健康警告被修改， 与现状相比。一个全国性的青年样本（目前吸烟者和易感人群）， 吸烟者）和成年人（目前吸烟者和最近戒烟者）将从全国在线小组中招募， 随机分配到五个虚拟商店条件之一。测试条件如下：T1（广告和显示 禁令）、T2（图形健康广告）、T3（纯文本墓碑广告）和T4（烟草价格禁令 晋升）。每位参与者将有10分钟的时间来完成一项购物任务， 在Tobacco iShoppe购买的商品。我们将捕捉参与者在商店中的活动数据， 包括烟草产品的选择。然后，参与者将完成一项在线调查， 吸烟（仅限成人）和其他变量。关键的研究结果是， 青少年和成年人的虚拟商店以及成年人吸烟的冲动。在第四年，我们将进行随机 对照实验，以测试虚拟存储条件下，尼古丁替代疗法（NRT）和 香烟在POS处突出显示，与显示禁止条件交叉，并与 现状 相关性（参见说明）： 拟议的研究将提供与政策有关的数据，说明限制和打击恐怖主义的潜在影响。 在销售点上的烟草广告对青少年和成年人吸烟的影响。这些发现可以帮助指导发展 国家和地方的政策，旨在规范香烟广告的时间，地点和方式， 减少青少年和成年人吸烟。