Improving Dissemination of a Retail Workplace Violence Prevention Program

改善零售工作场所暴力预防计划的传播

• 批准号: 8332052
• 负责人: CARRI CASTEEL
• 金额: $ 6.1万
• 依托单位: UNIV OF NORTH CAROLINA CHAPEL HILL
• 依托单位国家: 美国
• 财政年份: 2011
• 资助国家: 美国
• 起止时间: 2011-09-01 至 2014-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8332052
• 关键词: Improving; Dissemination; Retail; Workplace; Violence

PROJECT SUMMARY Workers in the retail industry are at greatest risk for workplace homicide, the majority of which are committed during a robbery. Evidence-based programs to reduce robbery risk have shown great success in retail settings. However, information about how to disseminate these programs to maximize uptake is largely unavailable, especially for small businesses. Surveys have shown that most small businesses have implemented very few to none of the standard evidence-based program recommendations on their own, but will choose more expensive and less effective methods of deterrence. Based on research currently being conducted by the study team, when offered a less expensive, evidence-based program, many business operators will either decline participation or show interest in the program and not comply with the recommendations. It is critical to identify effective methods of disseminating evidence-based program information to small business operators and to translate it into effective program implementation. The objectives of this proposed translational project are to identify barriers to implementation of an evidence- based robbery and violence prevention program among small retail businesses, and to develop approaches to overcome barriers and increase uptake of effective strategies. This will be accomplished by examining multiple levels of potential influence, including methods of program delivery; characteristics of the program materials; business operator attitudes and behaviors toward robbery prevention; and the role of social networks in building trust and motivation for program participation. The specific aims are to: (1) identify business operator preferences for the design, delivery and marketing of an evidence-based robbery and violence prevention program, (2) understand how business operators determine that they do not need to participate in such a program, and (3) examine the extent to which social networks can play a supportive role in influencing the behavior of business operators to participate and implement an evidence-based program recommendations. The proposed project builds on two NIOSH-funded studies where six police departments nationwide are disseminating an evidence-based program to small retail establishments at high risk for robbery and related crimes. In the proposed study, three populations of business operators, representing various phases of program participation and implementation, will be selected from three of the six department jurisdictions. Business operators will be interviewed using an instrument developed from social marketing, health behavior and social support network models. The purpose of the interviews is to identify factors that would influence business operator use of an evidence-based program, including the identification of social networks that may lend credibility and acceptability of the program, and therefore greater program uptake. Members of these social networks will then be convened for focus group interviews to identify how they may support outreach and recruitment efforts. Both qualitative and quantitative methods will be used to address the aims.

项目总结 零售业的工人发生工作场所凶杀案的风险最大，其中大部分是 在一次抢劫中。旨在降低抢劫风险的循证计划在零售领域取得了巨大成功。 然而，关于如何传播这些项目以最大限度地利用这些项目的信息很大程度上是不可用的， 尤其是对小企业而言。调查显示，大多数小企业实施的很少 没有一个标准的循证方案推荐给自己，但会选择更多 昂贵且效果较差的威慑方法。基于目前由 研究团队，当提供成本较低的循证计划时，许多企业经营者将要么 拒绝参加该计划或对该计划表现出兴趣，并不遵守建议。这是至关重要的 确定向小企业经营者传播循证计划信息的有效方法 并将其转化为有效的程序实施。 这个拟议的翻译项目的目标是确定实施证据的障碍- 以小型零售企业为基础的抢劫和暴力预防方案，并制定方法 克服障碍，增加对有效战略的采纳。这将通过检查多个 潜在影响的程度，包括方案交付的方法；方案材料的特点； 企业经营者对防止抢劫的态度和行为；以及社交网络在 建立参与计划的信任和动力。具体目标是：(1)确定经营者 对循证抢劫和暴力预防的设计、交付和营销的偏好 计划，(2)了解企业经营者如何确定他们不需要参与这样的 计划，以及(3)考察社交网络在多大程度上能够在影响 对企业经营者参与行为并实施循证方案提出建议。 拟议的项目建立在NIOSH资助的两项研究的基础上，全国六个警察部门 向抢劫及相关风险较高的小型零售场所传播循证计划 犯罪。在拟议的研究中，代表不同阶段的三组企业经营者 计划的参与和实施将从六个部门辖区中的三个中挑选出来。 企业经营者将使用从社会营销、健康行为开发的工具进行采访 和社会支持网络模型。访谈的目的是找出可能会影响 企业运营商使用基于证据的计划，包括识别可能 提高计划的可信度和可接受性，从而提高计划的接受度。这些组织的成员 然后将召集社交网络进行焦点小组访谈，以确定它们如何支持外展 以及招聘工作。将使用定性和定量的方法来解决这些目标。