Examination of consumers' and food industry's use and views of plant-based food products

审查消费者和食品工业对植物性食品的使用和看法。谷物、水果、蔬菜和豆类等植物食品可以为消费者提供生理益处，为工业提供增值机会，并实现生态可持续性。本项目将研究推动消费者对这一领域兴趣的因素，并衡量工业和大众媒体对消费者需求的影响程度。该项目的主要成果包括更好地了解消费者对这些食品的使用，消费者市场的细分，新的细分工具，行业和消费者之间就植物性食品进行沟通的更坚实的基础，以及识别生产和营销新植物性食品的机会和障碍。

Examination of consumers' and food industry's use and views of plant-based food products. Plant food products such as cereal grains, fruits, vegetables and legumes can provide physiological benefits for consumers, value-adding opportunities for industry, and, ecological sustainability. This project will examine the factors driving consumer interest in this area and gauge the extent of industry and mass media influences over consumer demand. \r\n\r\nMajor outcomes of the project include greater understanding of consumer use of these foods, segmentation of the consumer market, novel segmentation instruments, a stronger basis for communication between industry and consumers regarding plant foods, and identification of opportunities and barriers to the production and marketing of novel plant food products.