Ethical Guidance and Regulation of Pharmaceutical Direct-to-Consumer Communication: Building Consensus between Industry Decision-Makers and Public Policy-Makers
药品直接面向消费者沟通的道德指导和监管:在行业决策者和公共政策制定者之间建立共识
基本信息
- 批准号:361624
- 负责人:
- 金额:$ 10.93万
- 依托单位:
- 依托单位国家:加拿大
- 项目类别:Fellowship Programs
- 财政年份:2016
- 资助国家:加拿大
- 起止时间:2016-11-01 至 2019-11-01
- 项目状态:已结题
- 来源:
- 关键词:
项目摘要
Direct-to-consumer communication (DTCC) of pharmaceutical drugs refers to all messages sponsored by a pharmaceutical company, disseminated mostly through television, magazines, and the Internet. Although visions may be highly polarized about its benefits
药品的直接消费者沟通(DTCC)是指由制药公司赞助的、主要通过电视、杂志和互联网传播的所有信息。尽管人们对其好处的看法可能存在高度两极分化
项目成果
期刊论文数量(0)
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