An Antioxidants-rich Nutraceutical Product from Haskap Berry

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Avive Naturals Inc of Bedford, Nova Scotia (www.avive.ca) is cGMP certified facility approved and licensedby Health Canada to manufacture Natural Health Products (NHP) since 2010. To meet the growing consumerdemand, the company wish to manufacture and market dietary antioxidants-rich capsule derived from thehaskap berry, an emerging "superfood" in Canada. However, the company is challenged to manufacture anNHP with the consistency of the antioxidant content in the final product as required by Health Canada. Themajor antioxidant bioactives of haskap are anthocyanin's, which highly differ due to harvest maturity ofcultivars as well as subjected to degradation during processing and storage. The proposed project will establishharvest maturity indices to decide the optimum bioactive content for mechanical harvesting of this newlyintroduced berry. Pre-treatments and drying methods will also be identified for maximum retention ofanthocyanins during the manufacturing. Understanding the impact of light during storage will help thecompany to decide the type of packaging required for the final product. The characterization of anthocyanincontent and antioxidant content of the final product will provide the company a basis for calculating therecommended dose of the new NHP. In addition to the intended anthocyanin content and antioxidant claim, theproposed research will also explore the potential of recommending this NHP product for the management oftype 2 diabetes. This new industry partnership will directly help not only the company to develop a new NHPbut also to promote a high-value cash crop in Canada. Moreover, the new NHP will also contribute tomanaging the growing Canadian healthcare burden due to chronic oxidative stress-associated disorders.