Utilizing Innovative Location Analytics to Enhance the Gas Station Site Selection Process

利用创新的位置分析来增强加油站选址过程

• 批准号: 536241-2018
• 负责人: Joseph, Alain
• 金额: $ 1.82万
• 依托单位: Nova Scotia Community College
• 依托单位国家: 加拿大
• 项目类别: Applied Research and Development Grants - Level 1
• 财政年份: 2018
• 资助国家: 加拿大
• 起止时间: 2018-01-01 至 2019-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=654862
• 关键词: Utilizing; Innovative; Location; Analytics; Enhance

Somerled Properties is a real estate development company that typically purchases land, constructs the buildings, and enters into long-term leases with a corporate company or franchise. It has used this model at Nova Scotia locations such Pictou, Antigonish, Yarmouth, and Dartmouth where a combined retail arrangement of a gas station combined with other retail businesses such as quick service restaurants, express stores, and/or convenience stores share a location. It is common to see this arrangement providing customers the convenience of making one stop for all of their needs. The selection of a site location is a critical step in the overall success of these operations.****The proposed project will focus on site selection opportunities in Nova Scotia, however it's expected that the technology can be applied across Canada. Potential trade areas will be ranked and analyzed based on competitors, existing business cannibalization, and potential sales. A key part of this research project will be developing a model to profile customers driving through the trade area. ****Somerled Properties would like to collaborate with NSCC - COGS to investigate opportunities to exploit innovative location analytics to support business location investment decisions.****

Somerled Properties是一家真实的房地产开发公司，通常购买土地，建造建筑物，并与公司或特许经营权签订长期租赁合同。它在新斯科舍省的皮克图、安提戈尼什、雅茅斯和达特茅斯等地使用了这种模式，在这些地方，加油站与其他零售企业（如快餐店、快递店和/或便利店）的联合零售安排共用一个地点。这是常见的看到这种安排为客户提供方便，使一站式为他们的所有需求。选址是这些行动取得全面成功的关键一步。*拟议的项目将集中在新斯科舍省的选址机会，但预计该技术可以在加拿大各地应用。 潜在的贸易领域将根据竞争对手，现有业务的蚕食和潜在的销售进行排名和分析。 该研究项目的一个关键部分将是开发一个模型，以分析客户驾驶通过贸易区。*Somerled Properties希望与NSCC-COGS合作，研究利用创新位置分析的机会，以支持商业位置投资决策。*