Measuring children's responsiveness to food advertising

这将是澳大利亚或其他地方的第一项研究，该研究同时实时检查了一系列针对儿童的媒体的食品促销活动，并调查了这些商业信息被年轻人关注，解释和回应的方式。该项目将帮助我们制定适当的监管和社会营销对策，以应对针对儿童的非电视广告，将对衡量其他类型产品的广告效果以及通过其他媒体的广告效果产生宝贵的流动效应，并将使澳大利亚处于这一领域研究的最前沿。

This will be the first study, in Australia or elsewhere, that concurrently examines food promotions across a range of child-targeted media, in real-time, and investigates the way that these commercial messages are attended to, interpreted, and responded to by young people. This project will assist us in developing appropriate regulatory and social marketing responses to non-television advertising to children, will have valuable flow-on effects for measuring the effects of advertising of other types of products, and via other media, and will place Australia at the forefront of research in this area.