EARTH - The Operators' Manual

该项目的目的是为我们这个星球目前和预计的能源资源以及与气候变化的关系制定一份“用户指南”。它将为公众提供信息和工具，以便在为家庭、学校、企业和社区供电方面做出更明智的选择，并对新方法进行原型和评估。该项目使用混合的科学交流模式，包括视频、面对面演示和Web 2.0社交网络。国家公共广播公司播出的长达三个小时的节目将接触到大量观众，以可衡量的方式影响对气候变化的理解。在全国四个科学中心和自然历史博物馆举行的活动将探索增加的地球科学知识如何影响行为。该项目的社交网络工具和资源将激励和支持无障碍的现实世界活动。PBS在三年内多次播出这个长达一小时的节目，可能会达到1000万观众。访问短视频、权威信息和博客的互联网用户每月可能达到20万到50万人；在整个项目期间，观看研究人员现场演示的博物馆参观者可能达到大约8万到10万人。核心项目团队包括将主持电视节目的美国国家科学院突发气候变化小组主席理查德·艾利。《纽约时报》的作家兼科学记者安迪·雷夫金将担任一些电视节目的关键项目顾问和联合主持人。外展合作伙伴包括全国各地的科学中心和奇卡诺人和美洲原住民科学促进会。该项目将利用现有的NSF支持的项目，如由明尼苏达州科学博物馆领导的未来地球倡议和ASTC的通信气候变化。Rockman等人将评估该项目的影响，从前端到最终阶段，以了解媒体、在线和现场用户的反应。拟议的项目影响包括提高参与者对人类使用能源如何影响地球系统以及这些能源使用对气候的影响的理解。其他影响包括影响个人能源使用的态度和行为的变化。将使用准实验、定量和定性研究设计，对电视节目观众以及科学中心和网站访问者进行评估。

The purpose of this project is to develop a "user's guide" to the present and projected energy resources of our planet and the relationship to climate change. It will prototype and evaluate new ways of providing the public with the information and tools to make wiser choices about powering homes, schools, businesses, and communities. The project uses a hybrid model of science communication that includes video, in-person presentations, and Web 2.0 social networking. National PBS broadcasts of three hour long programs will reach large audiences influencing the understanding of climate change in measurable ways. Events at four science centers and natural history museums located across the country will explore how increased knowledge of Earth Science informs behavior. The project's social networking tools and resources will motivate and support accessible real-world activities. The multiple PBS broadcasts of the hour long programs over three years could potentially reach an audience of 10 million. Internet users accessing the short videos, authoritative information, and blogs could reach 200,000 to 500,000 per month; the museum visitors attending the live presentations of researchers could reach approximately 80,000-100,000 over the duration of the project.The core project team includes Richard Alley, chair of the National Academy of Sciences panel on Abrupt Climate Change, who will host the television programs. Andy Revkin, author and science journalist for The New York Times, will be a key project advisor and co-host for some of the television programs. Outreach partners include science centers across the nation and the Society for the Advancement of Chicanos and Native Americans in Science. The project will leverage existing NSF-supported projects such as the Future Earth Initiative led by the Science Museum of Minnesota and ASTC's Communicating Climate Change.Rockman Et Al will evaluate the project impacts working from front-end to summative stages to understand the reactions of media, online, and on-site users. Proposed project impacts include increasing participants' understanding of how the Earth's system is affected by human uses of energy and the impact of those energy uses on climate. Other impacts include changes in attitude and behavior affecting individual uses of energy. Evaluations will be conducted with TV show viewers as well as science center and website visitors using quasi-experimental, quantitative, and qualitative study designs.