Analysis of Recreational Behavior Using Choice Data and Psychometric Data

本研究旨在以离散选择模式分析休闲旅游行为。本研究共分三个部分。第一部分是衡量地区在娱乐活动方面的吸引力。它有一种形式的LISREL（线性结构关系）模型，是从心理测量数据估计。潜在吸引力是通过该地区的物理特征函数来表达的，并通过对该地区的主观判断来识别。第二部分提出了一个包含概率选择集的离散选择模型来表达休闲旅游目的地选择行为。该模型具有选择集形成阶段和选择阶段。第一阶段采用独立的随机约束模型，具有属性之间的非互补规则。在第三部分中，更详细的旅游行为在休闲区建模。它包括出发时间，目的地，行程链和路线的选择。该模型通过预测出发时间和目的地来评估路网改善项目。

This research aims to analyze behavior of recreational travel by discrete choice modeling techniques. The research consists of three parts. The first part is to measure attractiveness of regions in terms of recreational activities. It has a form of a LISREL (Linear Structural Relationship) models that is estimated from psychometric data. Latent attractiveness is expressed by functions of physical characteristics of the region and identified by subjective judgments on the region. In the socond part is a discrete choice model with probabilistic choice sets is proposed to express destination choice behavior of recreational trips. The model has the choice set fromation stage and the choice stage. The first stage employs independent random constraint models that have the noncomplementary rule among attributes. In the third part more detailed travel behavior in a recreational area is modeled. It includes choices of departure time, destination, trip-chaining, and route. The model is used to evaluate road network improvement projects by forecasting departure time and destinations.