Advanced Studies on Marketing Information System for KANSEI Design

在这些研究中，对感性评估数据的分析方法和感性设计营销信息系统等进行了改进。研究结果如下：1)讨论了感性工学和感性信息加工的现状、发展及其与基础的关系。2)心理测量学中的“配对比较法”被认为是一种有用的分析感性质量评价数据的方法，但当样本太多时，由于配对比较组合的数量在地理上增加，实验的实际操作变得困难。提出了应用平衡不完全区组设计的实验设计方法，即配对比较数与样本数相同。提出了完全配对比较的分离方法。3)在VE(Value Engineering，价值工程)的功能评价阶段，采用了金额绝对评价的方法。但模糊性是这种方法的组成部分。因此，作者提出将模糊理论引入到产品质量评价中，以解决这种模糊性。4)对新产品开发中质量保证和创造新价值进行了探讨。5)阐述了市场营销、质量控制和新产品开发与市场营销中质量的关系。6)提出了感性产品评价偏好结构的分析方法。7)提出了感性设计营销信息系统原型之一的“新产品规划的七大工具”，并讨论了它们的效率。

In these studies improvements of the analysis methods for KANSEI evaluation data and Marketing Information System for KANSEI Design and so on are performed. The results of the studies are as follows :1)Present state and movement of KANSEI Engineering and KANSEI information processing and the relation between them and the bases of them are discussed.2)Though "paired comparison", which is one of the method in psychometrics, is considered to be useful as an analysis method for evaluation data of KANSEI quality, the actual practice of experiment becomes difficult when there are too much samples because the number of combination of paired comparison increases geographically. The method applying the BIBD (balanced incomplete block design) of the experimental design is proposed which the number of paired comparison is the same as that of samples. Furthermore the method to separate the complete paired comparison are proposed.3)The absolute evaluation be amount of money is employed in the stage of the function evaluation in the VE (Value Engineering). But fuzziness is constituent of this method. The investigator proposes therefore, to introduce the fuzzy theory into the evaluation in order to address such fuzziness.4)Quality to by assured and the creation of new value in new product development are discussed.5)The relation among marketing, Quality control and new product development and quality in marketing are declared.6)The method to analyze the preference structure of evaluation of KANSEI product is proposed. And the conditions of excellent facade of codominia are declared by the proposed method.7)"The seven tools for new product planning", which is one of the prototypes of the Marketing Information System for KANSEI Design is proposed and the efficiency of them is discussed.