Analysis of oral health information from television by deference of the broadcasting organization.

对1989~2002年日本国内三大口腔卫生器械制造商共82个电视广告中的健康信息内容进行了分析。以不同商品分类时，牙膏广告最常见(80.5%)，其次为牙刷广告(37.8%)。在目标疾病分类中，牙周炎(59.8%)和龋病(24.4%)最高。作为预防龋病的措施，控制菌斑(45.0%)和用氟强化牙齿(15.0%)是最常见的龋病。当提到牙周炎时，最常采取的措施是消毒(55.1%)和菌斑控制(12.2%)。在目前的研究中，尽管专家们已经证明了氟化物在预防龋齿中的重要性，但提供的氟化物应用信息非常少。代表Brick部门的企业，如制造商，应该认识到通过电视提供的健康信息所产生的影响的大小，并考虑更好地传播的理想方式。制造商和企业应该认识到电视广告的影响，并考虑更合理的方法，提供更有用、更正确的健康信息。

The content about health information was analyzed for the total 82 TV advertisements of the three main domestic dental hygiene instrument manufacturers telecasted between 1989 and 2002 in Japan. When classification was defined as different commodity, toothpaste advertisement was the most frequent ones (80.5%), followed by toothbrush related (37.8%). By the classification of target diseases, periodontitis (59.8%) and dental caries (24.4%) are highest. As measures against the disease, plaque controls (45.0%), and tooth strengthening by fluoride application (15.0%) are most observed for dental caries. Sterilization (55.1%) and plaque controls (12.2%) were taken most frequently when periodontitis is mentioned. In the present study, it turned out that the provision of the fluoride application information was extremely few although specialists have demonstrated the importance of fluoride in the prevention of dental caries. The enterprise such as manufacturers that represent the Brick sector should recognize the size of the influence that the health information offered through the television exerts, and consider the ideal way of a preferable dissemination. Manufacturer and companies should recognize the impact of TV advertisement and consider more reasonable method to provide more useful, correct health information.