The relationship between changes in discourse on AIDS in television and cinema advertising and sexual norms after the German reunification

我的项目使用话语分析来研究德国统一后预防艾滋病的教育电视和电影广告中的性行为。结果显示，鼓励在性交过程中使用避孕套作为预防艾滋病的一种方法的信息是可视化的，并以克服前东德和西德禁忌和性规范的方式传播。该项目强调有必要将关于艾滋病的论述不仅视为一项保健政策，而且作为一种高度生物政治的实体，从社会的性规范及其转变中产生。

My project uses discourse analysis to examine sexuality in educational television and cinema advertisements on AIDS prevention after the German reunification. Results reveal that messages encouraging the use of condoms during sexual intercourse as a method of preventing AIDS were visualized and transmitted in a way that overcame the taboos and sexual norms of former East and West Germany. The project highlights the necessity to view discourse on AIDS, not simply as a health policy, but as a highly bio-political entity which emerges from the sexual norms of society and their transformations.