TARGETED HEALTHCARE PROGRAMMING FOR CABLE TV

描述（改编自申请人摘要）：生物技术 通信公司（BTC）提议制定医疗保健计划 针对非洲裔美国人的广播，主要是非洲人， 美国观众使用有针对性的有线电视，黑色娱乐 电视网（BET） 这些作品将涉及乳腺癌 在非裔美国女性中。 在第二阶段的研究中，BTC将利用 最先进的调查方法，旨在评估媒体 广播，以确定方案的有效性和 有针对性的有线电视作为传递信息的工具的有效性 癌症的信息传递给目标受众。 拟议的第二阶段 研究提供了一个机会，以文件的知识基础， 目标人群对乳腺癌的认识及其影响 有针对性的节目，通过有针对性的媒体传递， 在这个知识基础上。 如果是肯定的，这些研究的数据将有助于 为使用有针对性的有线广播建立强有力的理由 作为传播癌症信息的有效手段， 其他慢性疾病，特别是 根据他们的需求和兴趣定制。

DESCRIPTION (Adapted from the Applicant's Abstract): Biotechnical Communications (BTC) is proposing to develop health care programming targeted to African-Americans for broadcast to a predominantly African- American audience using targeted cable television, Black Entertainment Television Network (BET). The productions will address breast cancer among African- American women. In Phase II research, BTC will utilize state-of-the-art survey methodologies, designed to evaluate media broadcasts, to determine the effectiveness of the programs and the effectiveness of targeted cable television as a vehicle for the delivery of cancer information to the desired audience. The proposed Phase II research offers an opportunity to document the knowledge base of the target population with regard to breast cancer literacy and the impact that targeted programming, delivered through a targeted medium, can have on that knowledge base. If positive, data from these studies will help to establish a strong case for the use of targeted cable broadcasting as an effective means of disseminating information about cancer and other chronic diseases to specific populations that is specifically tailored to their needs and interests.