Connecting Local Business and Charity to Sustain Local Commerce

当地的小企业很重要。它们植根于它们生长的地方，它们恢复了活力，提供了经济支持，并创造了积极的地方认同。它们也是创新和增长的种子：跨国公司是从本土公司起步的。现在，他们正在消亡。当地商店和生产商正在输给像亚马逊这样的大供应商。他们的客户根本不会过来。许多商店可以送货，但当人们在网上购物时，人们不会想到他们。广告是解决这一问题的办法。但性价比高的广告很难。小公司(他们请不起营销专业人员)经常在广告方面苦苦挣扎。现在制作一个对情绪敏感的广告是很困难的。Good-Loop采用简单的广告，并通过慈善链接增加目标。你的广告可以为新冠肺炎相关的慈善机构筹集资金。与此同时，报纸上冠状病毒的读者人数激增，但广告收入大幅下降，因为许多广告商避免负面报道。我们的方法可以帮助解决这个问题，并为坏话题新闻的高质量新闻提供资金。目标建立一个自助门户网站，允许小企业创建目标导向的广告，针对当地客户，然后管理广告活动。与英国小企业合作，与小企业网络合作。最终目标：实现以下方面的收入增长：当地企业，坏消息(但高质量)新闻，当然还有Good-Loop。该项目专注于制作视频广告的智能软件工具。

Small local businesses are important. They're rooted in the landscape where they grow, and they give back vitality, economic sustenance, and create a positive local identity. They are also the seed-beds for innovation and growth: global companies start as local ones. And right now, they're dying.Local shops and producers are losing out to big suppliers like Amazon. Their customers simply aren't coming by. Many shops can deliver, but when online, people don't think of them.Advertising is a solution to this. But cost-effective advertising is hard. Small companies (who can't afford marketing professionals) often struggle with advertising. Producing an ad now, and one that is sensitive to the mood, is tough. Good-Loop takes plain adverts and adds purpose through charity links. E.g. your ad can raise money for covid-19 related charities. This provides a straightforward way to produce tactful and appropriate commercial messaging in this crisis.Meanwhile, newspapers are seeing a surge in readers around coronavirus -- but a large drop in advertising revenue, as many advertisers avoid negative stories. Our approach could help solve that, and fund quality journalism on bad-topic news.ObjectivesMake a self-serve portal that allows a small business to create purpose-led adverts, targeted for their local customers, and then manage the ad campaign.Deploy this with small UK businesses, partnering with small-business networks.End objectives: Achieve a boost in revenue for: local businesses, for bad-news (but high-quality) journalism, and of course, for Good-Loop too.The project focuses on smart software tools to make video adverts.