Identifying and Mapping Design Impact and Value

设计已经从由唯一的创意声音代表，转变为也被视为其他人创造力的促进者，通过私人和公共组织中的参与性方法与利益相关者合作。人们普遍认为，苹果、耐克和宝洁等跨国公司已经接受了以设计为导向的方法来推动创新已有一段时间了。与此同时，设计创新在公共和第三部门组织中的使用正在增长。例子包括在英格兰东北部的《设计时报》(DOTT)方案产生的服务创新项目(2007年)和随后在康沃尔的方案(2009年)产生的服务创新项目；丹麦的MindLab单位是作为一个跨政府创新单位设立的，公民和企业参与为公共部门开发新解决方案。随着设计向改善公共服务用户的成果迈进，设计师正朝着与政策制定和服务交付组织建立长期合作伙伴关系和协作知识交流的过程迈进。为了有效，设计方法的影响必须得到证明，并以所有利益相关者都能理解的语言清楚地传达出来。因此，不仅要以案例研究的形式记录影响，而且要确定组织重视的设计特征，以便帮助内部项目团队建立令人信服的案例，将设计作为其组织的核心能力。因此，本研究的目的是了解和记录设计主导的方法如何受到不同利益相关者群体的重视，并特别侧重于公共和第三部门服务背景。首先，我们要从项目持份者的角度来规划这些项目的影响。这些洞察力将有助于创建多维案例示例，以确定从三个互补的角度理解设计的影响和价值：设计团队、项目团队和服务用户。其次，我们将这些多重视角引入研讨会环境，以便以支持性的方式记录和讨论不同的价值观和观点。这些洞察力将使研究团队能够比较和对比公共和第三部门组织在如何看待和评价设计方面的差异。最后的案例示例将以一种可跨部门共享的语言编写，以展示与设计师合作的质量优势。通过可分享的案例，以多视角和学术严谨的方式识别设计的价值，将有助于在公共和第三部门组织内培养能力和创新胃口。

Design has transitioned from being represented by the lone creative voice to one that is also seen as a facilitator of other people's creativity, working in collaboration with stakeholders through participatory approaches in private and public organisations. Multi-national companies like Apple, Nike and P&G are widely recognised to have embraced the use of Design-led approach to drive innovation for some time. At the same time, the use of design innovation in public and third sector organisations is growing. Examples includes service innovation projects resulting from the Design of the Times (DOTT) programme in the North East of England (2007) and in the subsequent programme based in Cornwall (2009); and the MindLab unit in Denmark which was set up as a cross-governmental innovation unit involving citizens and businesses in developing new solutions for the public sector. As Design moves into improving outcomes for public service users, designers are moving towards longer-term partnerships and a process of collaborative knowledge exchange with policy making and service delivery organisations. For this to be effective the impact of a Design approach has to be evidenced and clearly communicated in a language accessible to all stakeholders. Hence the importance of not just documenting the impact in the form of case studies, but also identifying the characteristics of design that organisations value in order to help internal project teams build a convincing case for the inclusion of design as a core competency in their organisation.The aim of this research therefore is to understand and document how Design-led approaches are valued by different groups of stakeholders and is specifically focused on public and third sector service context. Firstly, we have to map out the impact of these projects from the perspective of the project stakeholders. These insights will inform the creation of multi-dimensional case examples that identify the impact and value of design as understood from three complementary perspectives: the design team, project team and the service users. Secondly, we bring these multiple perspectives into a workshop setting to allow diverging values and opinions to be recorded and discussed in a supportive way. These insights will enable the research team to compare and contrast differences in how design is perceived and valued in public and third sector organisations. The final case examples will be written in way that demonstrates the qualitative benefit of working with designers, in a language which is sharable across sectors. By identifying the value of design in a multi-perspectival and academically rigorous way through sharable case examples will help build capacity and appetite for innovation within public and third sector organisations.