Shaun the Sheep in Shanghai: A Location-based, Mixed Reality Cinema Experience

该项目提出了建筑与视觉艺术中心（CAVA）、阿德曼动画、华人文化产业投资基金（CMC）和上海戏剧学院（STA）之间的新合作伙伴关系，这是英国与上海地区CCI/媒体机构之间新联盟的基础。这项研究/行业合作的目的是在上海一个特别设计的剧院里合作，提供独特的、基于位置的混合现实电影体验。小羊肖恩已经是一个全球娱乐品牌，主要以其线性、动画、非对话内容（电影、电视剧）而闻名。因此，我们将把重点放在技术、创意和业务创新上，而不是受众获取上。它还将使阿德曼动画公司处于发展创新、新方法、新知识的前沿，并通过创造新的观众，进入新的市场。技术创新将与英国和中国的合作伙伴共同创造。通过使用混合现实技术（如计算机视觉跟踪的全息图），我们将模糊屏幕和电影空间之间的传统界限，创造一个新的“叙事空间”，观众是其中的一部分，并感到完全沉浸其中。想象一下，你坐在一家电影院，正在上映一部新的《小羊肖恩》短片；然而，观众将坐在一个经过数字增强和艺术指导的礼堂里，看起来就像电影的一部分。人物将离开二维画布，在礼堂空间继续他们的故事。我们计划将电影体验和沉浸式叙事提升到一个新的水平。

This project proposes as new partnership between the Centre of Architecture and the Visual Arts (CAVA), Aardman Animations, China Media Capital (CMC) and the Shanghai Theatre Academy (STA) that is the basis for a new alliance between the UK and CCI/Media organisations in the Shanghai region. The aim of this a research/industry partnership is to collaborate on a unique, location-based, mixed reality cinema experience in a specially designed theatre in Shanghai. Shaun the Sheep is already a global entertainment brand known principally for its linear, animated, non-dialogue content (movies; TV series). We therefore will focus on technical, creative and business innovation rather than on audience acquisition. It will also put Aardman Animations at the forefront of developing innovation, new methods, new knowledge and, through creating new audiences, access to a new market.Technological innovation will be co-created with partners in the UK and China. By using mixed reality technology (e.g. holograms tracked by computer vision), we will be blurring the traditional boundaries between the screen and cinema space, creating a new "narrative space" in which audiences are part of and feel fully immersed. Imagine sitting in a cinema where a new Shaun the Sheep short is playing; yet the audience will be sitting in an auditorium that is digitally enhanced and art directed to look like it is part of the film. Characters will leave the two-dimensional canvas to continue their story in the auditorium space. We plan to take cinema experience and immersive storytelling to a new level.