Transforming the adoption of Product-Service Systems through innovations in applied gaming technology

服务化是将制造商转变为通过产品服务系统(PSS)而不仅仅是产品来竞争的过程。PSS的商业和环境效益是令人信服的，而且有充分的证据(劳斯莱斯从服务中赚取超过50%的收入被引用到耗尽)。机会是巨大的(目前全球四分之三的财富是通过表演服务创造的)，因此在政治上，PSS被视为21世纪工业成功的关键。在主流制造业中，PSS的采用速度慢得令人沮丧。表面上看，这些概念很有吸引力，但未能获得吸引力，因为对企业的潜在影响很复杂。与此同时，中国正在迎头赶上(提供服务的中国制造业公司自2006年以来增长了2%-20%)。在英国，我们需要更好地告知、教育和培训我们的高级制造经理关于PSS和服务化的知识，让他们能够直观地看到对他们业务的潜在影响。游戏化提供了一个激进的解决方案。游戏化将视频游戏技术和计算机模拟联系起来，提供动态和内容丰富的三维虚拟世界，可用于娱乐、教育和信息。这在用户参与、支持行为和态度变化以及用于表示和处理复杂数据系统的高级人机界面的设计方面尤其具有创新性。因此，该计划将开发应用游戏技术、设计原则和协议，以改变主流制造公司对PSS的采用，从而加快在战略业务分析中的游戏行动的立足点。

Servitization is the process of transforming manufacturers to compete through Product-Service Systems (PSS) rather than products alone. The commercial and environmental benefits of PSSs are compelling and well documented (Rolls-Royce earning over 50% of their revenue from services is cited to exhaustion). The opportunities are immense (three quarters of wealth world-wide is now created through performing services) and so politically PSSs are seen as key to industrial success in the 21st Century. Adoption of PSS is frustratingly slow in mainstream manufacturing. Superficially the concepts find appeal but fail to gain traction as the potential implications to a business are complex. In the meantime, China is catching up (Chinese manufacturing companies offering services have grown from 2 - 20% since 2006). In the UK, we need to get better at informing, educating and training, our senior manufacturing managers about PSS and servitization, giving them the means to visualize the potential impact upon their business. Gamification offers a radical solution. Gamification bridges video-gaming technologies and computer simulations to offer three-dimensional virtual worlds, dynamic and content-rich, which can be used to entertain, educate and inform. This is especially innovative for user engagement, supporting behavior and attitudinal change, and the design of advanced human and computer interfaces for representing and handling complex data systems. This programme will therefore develop applied game technologies, design principles and protocols, to transform the adoption of PSSs within mainstream manufacturing companies and so accelerate the foothold of gamifiaction in strategic business analysis.