Prototyping Open Innovation Models for ICT-Enabled Manufacturing in Food and Packaging

原型开放式创新模型集群的目标是设计和开发一个新的众包食品和包装设计和创新平台，该平台由一套ICT工具组成，用于最先进的制造流程，并实施“客户在循环中”的共同创造产品开发流程。该平台和工具将使(i)从人群和主要用户中收集内容，（ii）将内容合成为可操作的格式，以及（iii）集成设计和生产系统。这个平台的灵感来自于社交媒体网站上出现的行为，参与者聚集在一起讨论时事（公民新闻-阿拉伯之春）、信息通信技术问题（用户论坛）、休闲活动（制造商/黑客社区-宜家黑客、黑客空间、食物黑客）、知识（维基百科）、公民科学（美国宇航局的Stardust@home），并围绕这些方面创造和分享内容。我们正处在一个参与的时代，消费者不再需要处于发展的边缘。企业越来越多地发现，创意和创新源自组织外部。随着企业寻求通过“开放式创新”战略进入全球知识库，“众包”正在加速发展。品牌需要与生产消费者建立新的关系，使他们成为设计和开发过程的重要组成部分。我们建议应用这种行为模式来探索开放式创新的机会，即一群不同的人聚集在食品和包装设计和生产（英国最大的两个行业）周围。包装不仅是一个容器，而且是产品的一种沟通手段，它将使产品得到认可和记住。该平台和插件工具组成了一个虚拟食品开发环境，旨在通过基于云的软件平台，并通过使用开放式创新模型，使消费者参与到产品开发循环中，从而消除瓶颈并简化食品创新管道。这将通过调整和整合设计、制造过程和系统与人，大大缩短此类新产品的上市时间。该集群的目标是：-通过我们的工业合作者的真实案例研究，设计，开发，测试和评估食品制造的开放式创新模式，专注于消费者和品牌之间的对话和协作，以开发新的食品产品-设计和实施机制，以反馈“人群”的需求和现实世界的使用。通过与产品开发和制造专家直接合作，将这些交互和经验转化为他们希望消费的食品所需属性的设计规范-开发设施，允许以对隐私，知识产权和责任问题敏感的方式管理一系列正式和非正式关系（交互模型）-开发方法；ICT工具和知识库，将食品的期望属性转换为可生产并交付给消费者的食品和包装规范-开发响应式制造模型和ICT工具集，通过灵活地调整和协调制造资源来实现对新型和新兴食品的快速响应-将所有工具和方法实施并集成到基于云的协作ICT平台中，从而实现数字协作与业界伙伴进行一系列可行性研究，以测试和展示我们的方法、方法和资讯及通讯科技工具。举办一系列工作坊、研讨会和外展活动，传播我们的研究结果和方法，并发展和扩展我们的工业用户网络

The aim of the Prototyping Open Innovation Models cluster is to design and develop a new crowd sourced food and package design and innovation platform comprised of a suite of ICT tools for state-of-the-art manufacturing processes and implementing "customers in the loop" co-creation product development processes. The platform and the tools will enable (i) Harvesting content from the crowd and lead users, (ii) Synthesising content into an actionable format, and (iii) Integrating design and production systems. The idea for the platform is inspired by behaviours that are emerging on social media sites that see participants congregate around a current issue (citizen journalism - Arab Spring), ICT problems (user fora), leisure activities (maker/hacker communities - Ikea Hacker, Hackerspaces, food hacking), knowledge (Wikipedia), citizen science (Nasa's Stardust@home), and create and share content around such aspects.We are in an age of participation, where consumers no longer need to be on the periphery of development. Companies are increasingly finding that ideas and innovations originate from outside their organisations. 'Crowd-sourcing' is gathering pace, as companies seek to tap into the global knowledge base through their 'open innovation' strategies. Brands need to develop new relationships with Prosumers in which they may become a substantial part of the design and development process. We propose to apply this model of behaviour to explore opportunities for open innovation whereby a disparate group of individuals congregate around food and packaging design and production (two of the largest industry sectors in the UK). Packaging is not only a container, but it is one of the means of communication of the product that will make it recognized and remembered. The platform and plug-in tools comprise a virtual food product development environment that aims to de-bottleneck and streamline the food innovation pipeline by a cloud-based software platform and through the use of open innovation models to engage the consumer in the product development loop. This will significantly shorten the time to market for such new products by aligning and integrating design, manufacturing processes and systems with people. The objectives of the cluster are:- To design, develop, test and evaluate open innovation models for food manufacturing with real case studies from our industrial collaborators focused on enabling conversation and collaboration between consumers and brands for developing new food products - To design and implement mechanisms to feedback the 'Crowd's' needs and real world use, interaction and experience and translate these into design specifications of desired attributes for the food product they wish to consume, by collaborating directly with product development and manufacturing specialists- To develop facilities to allow a range of formal and informal relationships (interaction models) to be managed in a manner that is sensitive to the issues of privacy, IP and responsibility - To develop the methodology, ICT tools and a knowledge base to convert desired attributes of food into food product and packaging specification that can be produced and delivered to the consumer- To develop responsive manufacturing models and an ICT toolset to enable fast response to new and emerging food products by flexibly aligning and coordinating manufacturing resource to such needs- To implement and integrate all tools and methodologies into a collaborative cloud-based ICT platform enabling the digital collaboration between consumers, product developers and manufacturers- To conduct a series of feasibility studies identified jointly with our industrial partners to test and demonstrate our approach, methodologies and ICT tools- To conduct a series of workshops, seminars and outreach activities to disseminate our findings and methodologies and develop and extend our industrial user network