Alcohol advertising to women in Australia

澳大利亚年轻女性饮酒量越来越大，而且饮酒方式也越来越有害。与此同时，广告商正在利用新媒体（如社交网站）和信息（如增强权能）向妇女做酒精广告。该项目将采用定量、定性和实验相结合的方法，探讨如何向澳大利亚妇女（在传统媒体和新媒体上）宣传酒精饮料，以及这如何影响她们与酒精饮料有关的态度和行为。提出这些问题，预计将使发展的建议，规范酒精广告信息，创建反广告/社会营销信息，并生产酒精广告扫盲计划的中学和大学生。

Young Australian women are drinking more and drinking in more harmful ways. At the same time, advertisers are using new media (such as social network sites) and messages (such as empowerment) to advertise alcohol to women. Using a combination of quantitative, qualitative and experimental methods, this project will explore how alcohol is advertised to Australian women (in both traditional and new media), and how this influences their alcohol-related attitudes and behaviours. Answering these questions is expected to enable development of recommendations for regulation of alcohol advertising messages, creation of counter-advertising/social marketing messages, and production of alcohol advertising literacy programs for secondary and tertiary students.