The Impact of Online Spaces on Women's Electric Guitar Practice

这个为期两年的博士后项目将分析网络空间对女性电吉他练习的影响，并研究促使和激励女性成为电吉他演奏家的因素。研究表明，由于各种社会文化因素，女性一直被禁止成为电吉他手。然而，这些研究在很大程度上早于互联网，并没有研究互联网在相关音乐实践中的作用。WEG的目标是：1)生成女性吉他手在线实践的新数据，关注不同年龄段，以及相关平台的支持度；2)生成关于这种参与的具体性别性质的新数据，包括积极的和消极的；3)生成关于吉他和女吉他手话语变化的新数据。这些目标将通过三个阶段的研究来实现。第一种方法是分析在线吉他杂志，找到与女性和她们的吉他练习有关的内容，并建立围绕她们的话语。接下来，ER将利用网络摄影来探索和分析女性与电吉他练习有关的在线活动，如观看教程、上课、购买设备、发布自我演奏视频和参与在线论坛。第三，急诊室将对不同年龄、不同经验水平的女性电吉他手进行深入的定性访谈。WEG将产生跨学科学者感兴趣的新知识，将与吉他制造商的营销部门相关，旨在鼓励更多女性对电吉他感兴趣，从而在消费者意识中发挥作用。WEG将提高急诊室的职业前景，使其具备更发达的知识背景、方法论专长、四篇将加强其出版记录的出版物，并将培育一个相关的、以英国为基础的专业网络。

This two-year postdoctoral project will analyse the impact of online spaces on women's electric guitar practice and examine the factors that enable and motivate women to become electric guitarists. Studies have shown that women have been inhibited from becoming electric guitarists due to a variety of sociocultural factors. However, these studies largely pre-dated the Internet and did not examine its role in related musical practices. The objectives of WEG are as follows: 1) To generate new data on women guitarists' online practices, with attention to different generations, and affordances of relevant platforms; 2) To generate new data about the specifically gendered nature of that engagement, both positive and negative; and 3) To generate new data on the changing discourses about guitars and women guitarists. The objectives will be achieved through three phases of research. The first will involve analysis of online guitar magazines to locate content related to women and their guitar practices and to establish what the discourses around them are. Next, the ER will utilize netnography to explore and analyse women's online activities related to electric guitar practice, such as watching tutorials, taking lessons, buying equipment, posting self-performance videos, and engaging in online forums. Third, the ER will conduct in-depth qualitative interviews with women electric guitarists from a wide age range and with different levels of experience. WEG will generate new knowledge that will be of interest to scholars across disciplines, will be relevant to the marketing departments of guitar manufacturers, and aims to encourage more women to become interested in the electric guitar and therefore play a role in consumer awareness. WEG will enhance the ER's career prospects by enabling a more developed intellectual profile, methodological expertise, four publications that will strengthen her publication record, and will foster a relevant, UK-based professional network.