SLOW DESIGN DRIVEN INNOVATION: DEVELOPING A BUSINESS MODEL FOR GLOCALISED ENTERPRISES

我们全球化的生产和分配模式，加上过度消费的文化，导致了一个不可持续的体系。这个系统造成了气候变化、生物多样性丧失、自然资源退化、伦理问题、贫困、产生过多的废物、低效的能源使用，并增加了许多生产这些全球化产品的发展中社区的脆弱性。必须采取措施减少这些对环境和社会产生负面影响的污染和不道德的做法，并努力实现可持续的生产和消费。慢设计驱动的创新是解决这个问题的一个潜在方法。“慢设计”旨在减少对自然和人力资源的剥削，颂扬它们的价值，并根据质量和当地传统延长产品的寿命，此外还概述了一种可替代的负责任消费模式，以应对当前“越多越便宜越好”的范式。“慢”设计企业是社会创新的，因为他们正在解决社会问题，但目前他们缺乏适当的商业模式来维持组织功能，支持混合，赋予利益相关者权力，并考虑到这些企业对社会和环境的贡献。迄今为止，商业模式文学一直是为了满足以市场为导向的野心，而不是为了解决社会问题。作为回应，ESRC项目将开发“全球化”的“慢速商业模式”，并将设计和创新实践理论化，以减少对自然和人力资源的剥削，同时延长产品寿命，并推动基于质量、当地传统和可持续价值观的创新。这项研究将通过为英国企业提出基于研究的商业模式，向中小企业展示如何采用可持续的解决方案，以及手工艺组织如何在全球范围内竞争，产生重大影响。我将与中部地区的工艺委员会和小企业网络合作，传播结果，并向英国和越南的中小企业和工艺企业特设研讨会介绍研究结果。在互动之后，我将征求反馈意见，并组织简短的受访者，讨论可能需要制定哪些政策/法规来促进和鼓励采用可持续设计驱动的创新，以便制定对采用可持续创新产生积极影响的政策。

Our globalised models of production and distribution, coupled with a culture of overconsumption has led to a system that is not sustainable. This system has been responsible for climate change, biodiversity loss, natural resource degradation, ethical issues, poverty, excess waste generation, inefficient energy use, and increased the vulnerability of many developing communities in which these globalised products are manufactured. Measures must be taken to reduce these polluting and unethical practices that negatively impact on environment and society, and to work towards sustainable production and consumption. Slow design driven innovation is a potential solution to this problem. Slow design aims at reducing the exploitation of natural and human resources, celebrating their value, and increasing the lifespans of products based on quality and local traditions, in addition to outlining a model of alternative responsible consumption which confronts the current paradigm of "more and cheaper is better". "Slow" design enterprises are socially innovative because they are addressing social problems, but currently they lack appropriate business models that sustain organisational functions, support hybridity, empower stakeholders and take into consideration the social and environmental contributions that these businesses make. To date, business model literature has been designed to satisfy a market-oriented ambition, rather than to address societal issues.In response, this ESRC project will develop "glocalised" "slow business models", and theorise the design and innovation practices that will reduce the exploitation of natural and human resources, whilst increasing product lifespans and driving innovation based on quality, local traditions, and sustainable values. This research will make a significant impact by proposing research-informed business models for UK enterprises, demonstrating to SMEs how to adopt sustainable solutions, and craft-organisations how to glocally compete. I will work with the craft councils and the network of small enterprises in Midlands to disseminate results and present the findings to ad-hoc workshops for SMEs and craft enterprises in UK and Vietnam. After the interactions, I will ask for feedbacks and organise short interviewees on what policies/regulations might be needed to put in place to facilitate and encourage the adoption of a sustainable design driven innovation, in order to produce policy which will positively impact on the adoption of sustainable innovation.