Upstream Strength Training Interventions to Improve the Ageing Trajectory of Women in Midlife

在第一阶段锌催化剂奖中，有生活经验的妇女是该过程的核心。这使我们能够获得深入的洞察力，这将支持产品开发过程。我们相信，这将使我们能够塑造产品，使其对女性面临的挑战敏感，并创造真正独特的共鸣价值主张。这导致了为中年女性共同设计的力量训练应用程序的蓝图的开发。我们与女性合作，确定关键功能，期望的功能，探索收集数据的机会，并理解引起共鸣的视觉语言和术语。我们确定了使我们的产品与众不同的关键因素，包括：（i）产品的可信度;现有产品被认为缺乏可靠的证据基础，这意味着女性不信任它们。(ii)产品的包容性;现有的优惠侧重于“运动健身型”，这有可能扩大体育活动参与和更广泛的健康方面的现有不平等。(iii)我们的产品是真正与女性共同设计的，为女性设计的。这影响了开发过程的各个方面，包括媒介、视觉语言、基础运动科学和行为改变方法。下一步是将视觉变为现实，测试我们的设想并获得概念验证。在下一阶段，我们将重点关注通过工作场所健康战略改善妇女健康的机会。

In the Phase 1 Zinc Catalyst award women with lived experiencewere at the heart of the process. This enabled us to gain deepinsight that will underpin the product development process. Webelieve that this will enable us to shape the product so that it issensitive to the challenges that women face, and creates aresonant value proposition that is genuinely unique.This led to the development of a blueprint for a co-designedstrength training app for women in midlife. We have workedwith women to identify key features, desired functionality, exploreopportunities to collect data, and to understand the visual languageand terminology that resonates. This insight has led to the co-design of a blueprint for an innovative, strength training app.We identified key factors that differentiate our product including:(i) the product's credibility; a sound evidence-base was perceived tobe lacking in existing offers and this meant that women did not trustthem.(ii) the product's inclusivity; existing offers focused on 'sporty-fittypes' and this has the potential to widen existing inequalities inphysical activity participation and more broadly in health.(iii) the fact that our product is genuinely co-designed with women,for women. This has influenced every aspect of the developmentprocess including the medium, the visual language, theunderpinning exercise science and the behaviour changeapproaches.The next step is to bring the vision to life, to test our assumptionsand to gain proof of concept. For the next phase we will be focusingon the opportunity to improve women's health via workplacewellbeing strategies.