EVALUATION OF EFFORTS TO REDUCE BORDER BINGE DRINKING

蒂华纳，饮酒年龄为18岁，在4个街区内有39家酒吧 该地区迎合年轻饮酒者的价格低至0.25美分一个 饮料，吸引了6,000至9,000人从圣地亚哥穿过 周末的晚上。 对那些重新进入圣 迭戈在蒂华纳喝了一夜酒后，表示，大约 30%的人的BAC超过0.08。 这可能是最大的一致性 在北美任何一个地方都是酗酒的集中地。 三 一些重要因素似乎造成了问题的严重性： (1)那些去天津的人对这两个城市都有积极的期望。 社会场景，以及酒精的影响，（2）他们持有的信念， 几乎没有执行风险，（3）他们觉得自己控制了 选择权仅限于天津，因为许多都是根据美国法律的 饮酒年龄和美国的价格是酗酒的障碍 消费水平。 酗酒问题得到了进一步的支持， 在某些特定人群中的规范压力，如军事 人员和大学生，并通过饮酒群体的影响。 最近，公众对这些残疾青少年的健康问题的关注 安全边界项目是一个协调一致的项目， 社区努力定于1998年7月开始。 它的特点是（1）增强 在边境执行饮酒法，（2）提供中心 为拘留高度受损的过境者提供后勤支持， 交通回家，（3）一个强大的媒体宣传计划。 一起 这些因素应通过以下方式减少边境酗酒：（a）影响 通过媒体突出风险的风险预期（即，2至3 百分之十的人穿越回美国报告被抢劫或 抢劫），（B）改变游客对被捕风险的信念 在美国边境一侧的公共场所醉酒或DUI，以及（c） 影响了人们的看法，即蒂勒森是一个可行的选择， 为他们的饮酒动机寻找出路。 我们建议评估 安全边界项目的有效性。呼吸测试调查 那些返回北方的人将是主要的因变量。 这些 将与坠机和EMS数据有关。饮酒计划调查 年轻的圣地亚哥人进入蒂华纳喝酒将允许研究 小饮酒群体和饮酒预期在狂欢中的作用 喝酒 圣地亚哥县居民每月RDD电话调查 18至30将跟踪跨境饮酒的看法， 目标群体所来自的社区。 埃尔帕索/华雷斯a 一个有着类似边境酗酒问题的边境城镇将作为 一个比较网站。

Tijuana, with a drinking age of 18 and a cluster of 39 bars in a 4-block area catering to young drinkers with prices as low as 0.25 cents a drink, lures crowds of 6,000 to 9,000 people from San Diego across the border on weekend nights. Breath test surveys of those reentering San Diego after a night of drinking in Tijuana, indicate that approximately 30 percent have BACs over .08. It is perhaps the largest consistent concentration of binge drinking in any locale in North America. Three important factors seem to contribute to the magnitude of the problem: (1) Those going to Tijuana have positive expectations about both the social scene, and of the effects of alcohol, (2) they hold beliefs that there are few enforcement risks, and (3) they feel their control over options is limited to Tijuana, since many are under the U.S. legal drinking age, and the prices in the U.S. are a barrier to binge consumption levels. Problematic drinking receives further support from normative pressures within certain specific populations such as military personnel and university students, and by the effect of drinking groups. Recently, concern over the public health problem these impaired youth pose has lead to the creation of the Safe Border Project, a coordinated community effort set to begin July, 1998. It features (1) enhanced enforcement of drinking laws at the border, (2) a center to offer logistical support for detaining highly impaired crossers, and providing transportation home, and (3) a strong media advocacy program. Together these elements should reduce border binge drinking by (a) affecting the risk expectations through media highlighting of risks (i.e., 2 to 3 percent of those crossing back into the U.S. report being robbed or mugged), (b) changing visitor's beliefs about the risk of being arrested for public drunkenness or DUI on the U.S. side of the border, and (c) affecting the perception that Tijuana is a viable option for those seeking outlets for their drinking motivations. We propose to evaluate the effectiveness of the Safe Border Project. Breath-test surveys of those returning north will be the primary dependent variable. These will be related to crash and EMS data. A drinking plan survey of youthful San Diegans entering Tijuana to drink will permit the study of the role of small drinking groups and drinking expectancies on binge drinking. Monthly RDD telephone survey of San Diego County residents 18 to 30 will track the perceptions of cross border drinking by the community from which the target group is drawn. El Paso/Juarez, a border town with a similar border-binge drinking problem will, serve as a comparison site.