A Multimedia Program to Promote Exercise by Older Adults

描述（由申请人提供）：老年人是增长最快的部分， 互联网;他们也受到许多条件，这可能是 通过增加体力活动来改善。该项目将开发一个基于Web的 互动视频节目，帮助久坐不动的老年人建立 一个定期的强化、平衡、伸展和 有氧活动 该计划将遵循美国运动医学学院 指导建议活动。 使用人口统计学匹配模型， 并会播放录影带，鼓励市民坚持运动。 用户将被鼓励反复返回该程序。 拟定商业应用： 由于运动已被证明对老年人健康的许多方面都有好处， 该计划将吸引那些有兴趣提高独立性的组织， 老年人的健康和生活质量（例如，老年中心，健康维护组织，健康系统 保险公司）。 它也将吸引那些向老年人推销的公司 在互联网上--或者向那些向老年人推销的公司出售广告（横幅空间）-- 因为它们需要设计成随着时间的推移反复地将观众带回的节目内容。

DESCRIPTION (provided by applicant): Seniors are the fastest growing segment on the Internet; they are also subject to many conditions, which can be ameliorated by increased physical activity. This project will develop a web-based interactive video program which assists sedentary older adults to build a regular program of strengthening, balance, stretching and aerobic activities. The program will follow American College of Sports Medicine guidelines to recommend activities. Using demographically matched models, it will deliver video testimonials encouraging commitment to exercise. Users will be encouraged to return to the program repeatedly. PROPOSED COMMERCIAL APPLICATION: Since exercise has been shown to be beneficial to so many areas of senior health, this program will appeal to organizations who have an interest in improving the independence, well-being and quality of life of older adults (e.g., senior centers, HMO's, health systems and insurance companies). It will also be attractive to companies who market to seniors on the internet--or sell advertising (banner-space) to companies who market to seniors-- as they require programmatic content designed to bring viewers back repeatedly over time.