Children with Learning Disabilities as Digital Audiences

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The aim of the project is to explore the provision and design of digital media by the BBC for older children with learning disabilities. This exciting opportunity will require the researcher to divide his or her time between the University of Glasgow and the Children's Department within BBC Scotland (situated in the Pacific Quay in Glasgow). The student will have unique access to the Children's Department, working amongst BBC staff to capture a sense of the existing provision of digital content for children with learning disabilities and the ways in which BBC Scotland engage with this audience. The project will then continue through a small scale qualitative study that will capture how, why and when digital media is used, interpreted and enjoyed by members of this specific audience. The student will then return to the BBC with their research findings and work alongside colleagues to develop a 'pitch' for the design or redesign of digital content that will allow the BBC to respond directly to the needs and desires of their targeted audience.The specific question this project poses is how we might re-imagine content for differently-abled audiences that is appropriate to both their cognitive abilities and their personal/social needs and desires.